Committee & Council - New York, NY

Joint Digital Video and Advanced TV Committee Meeting

Dec 4 2019 / 3:00 pm 5:00 pm EST

      Overview

      In a recent IAB study, 83% of advertisers stated that unified multi-platform buying solutions (TV + digital video) are extremely important as they allocate and plan their video ad spend. While cross-platform video is considered table stakes, it remains difficult to execute. What is needed to reduce friction in order to be a more holistically planned and executed marketplace? What impact will CCPA regulation have for the industry as we think about cross-platform strategies for 2020? How should ma... Read More

      About the Venue

      Advanced Programmatic for Buyers &  Sellers 1/17 - NYC

      IAB Ad Lab
      116 E 27th Street 8th Floor
      New York, NY 10016