Overview
In a recent IAB study, 83% of advertisers stated that unified multi-platform buying solutions (TV + digital video) are extremely important as they allocate and plan their video ad spend. While cross-platform video is considered table stakes, it remains difficult to execute.
What is needed to reduce friction in order to be a more holistically planned and executed marketplace? What impact will CCPA regulation have for the industry as we think about cross-platform strategies for 2020? How should ma... Read More
In a recent IAB study, 83% of advertisers stated that unified multi-platform buying solutions (TV + digital video) are extremely important as they allocate and plan their video ad spend. While cross-platform video is considered table stakes, it remains difficult to execute.
What is needed to reduce friction in order to be a more holistically planned and executed marketplace? What impact will CCPA regulation have for the industry as we think about cross-platform strategies for 2020? How should marketers be thinking about creating video for the numerous screens and platforms that are available today?
We will be tackling these questions and more in this end-of-year joint Digital Video and Advanced TV Committee Meeting on December 4th at 3 pm ET (IAB offices in NY and remote).
RSVP today here and join to help drive the conversation.
