-Direct Brands Presentation
A review of the findings presented at this year’s Annual Leadership Meeting, including how Direct Brands leverage:
- Communities/Listening/Social Media Marketing
- Creating of Consumer Experiences
- Media Acquisition
…And how Big Brands are battling back!
- Sources of relationship data
- AR- and VR-enabled experiences, customization, and rich data.
- Mobile as device connecting consumers to both digital shopping and in-store experiences.
-IAB 250 – Walk through of the 250 Direct Brands to watch in 2019…and why.