Committee & Council Meeting - 116 E 27th St. NY, NY 10016

IAB Q2 2019 Advanced TV Committee Meeting

Jun 11 2019

      Overview

      The IAB Video Center of Excellence invites you to attend our second Advanced TV Committee Meeting of 2019 at our NYC Office (116 East 27th Street, 8th Floor) or remotely via BlueJeans.

      Agenda

      • IAB Video Center Project Updates and Event Recaps
      • OTT Ad Fraud
        • What do we know about the prevalence of ad fraud within OTT?
        • What tactics are being used and how can we limit the damage?
      • ACR 101
        • What is ACR (automatic content recognition) and how are advertisers leveraging this new data stream?
        • What are its current capabilities? Limitations?

      We will hear from a variety of experts on the above topics. Please reach our directly to Brian Schwartz if you are interested in contributing to this meeting.