Committee & Council - 116 E. 27th St. 8th Floor NY,NY 10016

IAB Q1 2019 Mobile Ads Committee Meeting

Mar 5 2019 / 3:00 pm 4:00 pm EST

      Overview

      Mobile Advertising Committee Meeting – March 5 at 3:00 PM ET 

      We will review the Mobile Advertising Committee’s priorities for the coming year, discuss issues and explore projects the committee should undertake.

      Agenda

      Agenda:

      • Review and discuss 2019 IAB mobile priorities
        • Mobile App vs. Mobile Web Confusion
          • Where does the confusion lie and is this confusion hindering investment in the platform
          • Is mobile web advertising very different than mobile in-app advertising (e.g., how creative is developed and displayed) and what data is available for each?
        • Mobile Local Marketing
        • Content-to-Commerce: The rise of mobile commerce
      • Discuss MMCoE theme for 2019: “Best in class mobile marketing that puts the consumer first.”
        • Creative as a foundation
      • Brainstorm additional topics to explore in 2019