Agenda:
- Review and discuss 2019 IAB mobile priorities
- Mobile App vs. Mobile Web Confusion
- Where does the confusion lie and is this confusion hindering investment in the platform
- Is mobile web advertising very different than mobile in-app advertising (e.g., how creative is developed and displayed) and what data is available for each?
- Mobile Local Marketing
- Content-to-Commerce: The rise of mobile commerce
- Mobile App vs. Mobile Web Confusion
- Discuss MMCoE theme for 2019: “Best in class mobile marketing that puts the consumer first.”
- Creative as a foundation
- Brainstorm additional topics to explore in 2019