IAB NewFronts Insights Symposium

As EVP, Co-Chief Investment Officer, Sarah leads a team of 160 including Digital Activation, Print and Out of Home. Sarah is an active leader in the industry and has been the force behind many of Horizon’s strategic partnerships and across the media marketplace. Sarah has brought a digital-first, integrated approach to the agency’s processes by mixing talent and disciplines to inspire fresh thinking and a focus on agile media activation and efficient workflow to deliver on business outcomes.

Sarah is also an active and leading advocate of Horizon’s “Limitless” platform, which was created by the agency’s female leaders, with the intention of educating, motivating and inspiring female employees to identify and explore their own leadership potential and to overcome any artificial barriers that stand in their way. She is a leader in driving diversity programs within the agency and paying it forward by speaking with minority youths about a career in media and advertising.

Sarah is a well-rounded and trusted marketing professional with over 20 years of experience. Before joining Horizon, she was EVP, Managing Director, Digital at Carat where she drove best practices and integration across all media channels for clients such as Bloomin’ Brands, Macy’s, Burberry and The Home Depot. Prior to Carat, Sarah worked on a number of major brands, including IBM, American Express, and Verizon.

Sarah is highly sought after for her thought leadership on all the industry’s most prestigious panels and events. Her leadership has been widely recognized and she has received many prestigious accolades throughout her career, including a Min Sweet 16 designation, Advertising Women of New York’s Working Mother of the Year award, AdAge’s Top Digital Hires list, and a 212 NYC Thought Leadership Award. She has served on the board of directors SheRunsIt/AWNY, numerous advisory boards including 212NYC’s executive advisory board.

She graduated from University of Southern California and resides in Tribeca with her husband and two children.

Named by Forbes as a Top 10 Parenting Influencer, Naomi Davis, is the voice behind the family oriented brand, Love Taza, which has been a cult hit since its launch in 2007. Through her beautiful journalistic photos and videos, and with her candid writing in finding joy in the everyday, Naomi has garnered a loyal following and community as she documents motherhood, travel, city living and parenting her five children in New York City with her husband, Josh. Love Taza ambassadorships have included Target, Seventh Generation and Canon. Recent partnerships have included Honest Company, Fed Ex, Apple, Levi’s, Organic Valley, Ralph Lauren, and Starwood. In 2018, Love Taza launched a family travel line sold nationwide at Target. The line problem-solved family travel with a 21-piece collection that included thoughtful suitcases for the entire family plus travel accessories like activity kits for children. Naomi lives in Manhattan with her family.

Reesa Lake is the Executive Vice President of Brand Partnerships at Digital Brand Architects (DBA), where she leads development with brands, agencies, publishing houses and digital networks. With over 15 years of experience working in print, television and digital media, Lake offers expertise in branded content and integrations, marketing, public relations, and branding.

Reesa was one of the first employees at DBA and played an instrumental role in helping build a world class portfolio of digital influencers clients included Arielle Charnas of Something Navy, Rachel Parcell of Pink Peonies, Camila Coelho, Amber Fillerup Clark of Barefoot Blonde, Natalie Suarez, Paola Alberdi many who now have stand-alone brands. Three years ago Reesa launched the brand partnership division at DBA where she built a team to supports the entire agency, where she manages agency relationships and develops multi influencer campaigns for clients including Amazon, Volvo, Oscar De La Renta, Tresemme, ShopStyle and more. Last year Reesa oversaw over 80 different brand and agency relationships and her team executed and managed 800 contracts for DBA’s influencers. Reesa also leads the social media and marketing strategy from the agency and re-laundered DBA’s website and bi monthly newsletter.

Last month, UTA announced the acquisition of DBA, further strengthening and expanding UTA’s market-leading efforts in the Digital Media sector. Additionally, the high-profile deal included an interest in DBA’s Digital Brand Products business, which builds and brokers new fashion, beauty and licensed products around clients and DBA’s premium audio studio, Dear Media.

Lake began working at DBA in 2011 and has been a vital part of the company’s growth.
Reesa is the membership director of WIIM, Women in Influencer Marketing where she continues to be an authoritative and respected voice in influencer marketing. She has spoken at countless conferences including SXSW where her panel had such high demand that it was offered as an encore panel, Create & Cultivate, Remode Media, Fashionista’s How To Make it in Fashion Conference, Blog Her Health Summit, P&G Media Summit, Women’s Health Beauty Awards summit and more.

Prior to DBA, Lake was the Director of Business Development at Union Square Agency, where she served as the co-creator and executive producer of NBC’s The Great American Health Challenge, while working across the agency’s portfolio of clients to drive sponsorship and bespoke branded entertainment opportunities.

Additionally, Lake spent six years in public relations, where she created and implemented strategies for global brands that ranged from Fred Leighton, Donna Karan, DKNY and L.A.M.B. to Harajuku Lovers, and Yigal Azrouel.

Charel MacIntosh is responsible for managing all OTT sales channels, developing and managing the Company’s channel partner strategy and collaborating on the development of new OTT products. An accomplished sales executive with more than 20 years of experience in media, Ms. MacIntosh has spent her career managing high-value relationships among top-tier agencies and clients. Most recently, Ms. MacIntosh served as Senior Director of Sales, at Premion, TEGNA’s OTT Ad Solution. As a founding sales leader, she led and scaled Premion’s direct sales organization. Prior to that, she held management positions at Westwood One, Comcast Spotlight and iHeartMedia (formerly Clear Channel), and ran her own media consulting firm and graphic design company. Charel is a graduate of the University of Central Florida.

Frank leads market development for Sharethrough, traveling the country to meet with the world’s largest brands, agencies and publishers to consult and educate on strategy, research and best practices for native advertising and content marketing. Frank is a digital advertising industry veteran, beginning his career working for clients including Nestle, Pfizer, and Wyndham on the agency side and then opening up and growing Sharethrough’s East Coast Headquarters in New York City. In 2014 he was a recipient of the iMedia Rising Star Award.

Hunter McGrady is breaking down cultural beauty barriers as the curviest model to appear in ‘Sports Illustrated’, their 2018 rookie of the year, and one of the first curve models to walk NYFW runways in September 2017. Hunter has partnered with brands including Nordstrom, Forever21, Lane Bryant, Lucky Brand, Playful Promises, Olay and Origins, and recently was one of the faces for Olay at Superbowl LII, appearing in the bumper advertisement as well as NFL Honors. In addition, she was the face of Icelandic Glacial Water last year. Growing up in Hollywood as an aspiring model, Hunter’s journey to confidence and success has not been easy. She is a dedicated advocate for body positivity, mental health, and suicide prevention, inspiring her loyal community to know they are #AllWorthy – a hashtag she founded in 2017 as well as working with the JED foundation for suicide prevention. It’s no wonder she was named by People and Glamour Magazine as “100 Reasons To Love America”.

Jay Prasad has over two decades of experience in leading companies and the industry in the data and cross screen revolution across digital video and TV. Jay is currently the Chief Strategy Officer for LiveRamp TV In this role, he will help create a holistic go to market strategy for all of the LiveRamp TV offerings in the US and grow it Internationally, and evaluate M&A opportunities. Taking into account dynamic aggressive market trends, emerging and disruptive technologies, he will lead a team that is tasked with executing strategic and revenue partnerships that accelerate the industry’s move to scale liquidity in cross screen marketing and outcome based measurement.

Most recently, Jay was the Chief Business & Strategy Officer for VideoAmp Mr. Prasad led VideoAmp’s business strategy, partnerships and marketing that were instrumental in developing new products around TV and Video unification, and raising 106M in venture funding. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.

Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles with Yahoo!, and Ernst & Young.


Mr. Prasad is on the Video board of the IAB and also serves on its government affairs and advanced TV committee


Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School. He also holds a certificate in BlockChain innovation from the MIT Sloan School of Business.


Jay Prasad joined LiveRamp TV as chief strategy officer in January 2020. LiveRamp, a data connectivity platform leveraged by brands and their partners to deliver exceptional experiences, tapped Prasad, formerly chief strategy officer at ad-tech firm VideoAmp, to create a holistic go-to-market strategy and capture the opportunity in data-driven marketing in TV streaming. Prasad joined LiveRamp shortly after the company’s $150 million acquisition of Data Pus Math.

Rachel Tipograph has considered herself amongst the digerati since the moment she became an eBay power user at 13. After joining Gap as the company’s youngest-ever Global Director of Digital and Social Media, where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, a global eCommerce enablement and analytics platform for multichannel brands. 

Since then, MikMak has earned recognition for its workplace culture and DE&I efforts as a “Fastest Growing Company in America” and “Best Place to Work” by Inc Magazine, “#10 Startup in the United States” by LinkedIn, “Breakthrough Brand” by Interbrand and “Nineteen Technologies Underpin AI And Analytics For Retail” by Forrester.

Rachel has also been recognized as a thought leader by leading media publications including Forbes (“30 under 30 Who Are Changing The World”), Fast Company (“The Most Creative People in Business”) AdAge (“The Most Creative People of The Year”), Adweek (“The Young Influentials Shaping Business and Culture”), Entrepreneur ( “50 Most Daring Entrepreneurs” and “100 Women of Impact”), Inc (“Female Founders 100”), Marie Claire (“The 50 Most Influential Women in America”), Business Insider (“New York Tech’s Coolest People”), Goldman Sachs (“100 Most Intriguing Entrepreneurs”), Refinery29 (“Rising Female Tech Stars”), The Wrap (“The 11 Change Agents Disrupting Hollywood”), and LinkedIn (“Next Wave: Top Professionals 35 & Under”).  She has also been named to the “Advertising Hall of Achievement” by the American Advertising Federation.