Conducted with the IAB Research team for the IAB Video Center, the study aims to understand how consumer digital viewing habits—motivations and mindset—impact their receptivity to advertising. What consumer mindset states motivate video watching? Which types of video are viewed in these conditions and on which devices? The research highlights correlations between video content and ad attention as well as ad relevance and ad receptivity to provide guidance to advertisers on the creation and delivery of their messaging.
As content and commerce become intrinsically tied, brands are seeking more seamless paths to purchase. Rachel Tipograph and Marissa Curcuru discuss the future of commerce.
Most digital ad units aren’t designed in a way that ensures consumers comprehend the ad message. This is especially true with modern video ads, where up to 95 percent are watched without sound. Sharethrough presents findings from a study that measured respondents’ ability to answer simple comprehension questions in response to a variety of video and display ads.
Sponsored by Sharethrough
Sponsored by MirriadRead More
Sponsored by Mirriad
With the Automated Content Recognition (ACR) TV Viewership data that Vizio’s Inscape makes available today, marketers have a whole new way to target their buys across linear and connected TV, OTT and digital video. VideoAmp and Inscape share real-world case studies on how this is changing everything from activation to attribution.
Sponsored by VideoAmp and Inscape
The rise of connected TV is changing the way marketers connect and engage with TV viewers. Using data drawn from thousands of CTV campaigns, Innovid founder and CTO Tal Chalozin will demonstrate how leading brands are using connected TV to create unique ad experiences that not only provide value to consumers, but also drive conversions and return on ad spend.
Sponsored by Innovid
Find out how people stream based on who they are and how they consume content, including viewing and advertising preferences.
Sponsored by ZypMedia
Hear from Kate Huyett, Chief Marketing Officer, about why Bombas has invested so heavily in TV and digital video., including a discussion on how OTT helps brands drive performance and optimize creative. Learn what brands should consider before launching into TV, the best approaches for testing, and how direct brands use their customer data in targeting and campaign measurement.