Conference - New York, NY

IAB NewFronts Insights Symposium

May 3 2019

      Introduction

      Building on the excitement of the week of NewFronts, IAB is hosting a full-day symposium on Friday, May 3rd in New York City, to explore the latest trends and research in video and advanced TV space. Hear thought leadership that highlights the opportunities that video, podcasts, and other emerging media provide media buyers.

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      Topics include:

      • Bombas’ Kate Huyett, CMO: The DTC Brand’s Cross-Platform Video Strategy
      • Horizon Media’s Sarah Baehr, Co-Chief Investment Officer: Why Now is the Time to Invest in Video
      • MikMak’s Rachel Tipograph, Founder and CEO, and Bose’s Marissa Curcuru, Head of Global Media: How Video Can Drive Sales
      • Sharethrough’s Frank Maguire, Head of Market Development: Do Consumers Comprehend Your Ads?
      • ZypMedia’s Charel MacIntosh, SVP of OTT Channel Strategy & Sales: What Type of People are Streaming and Why
      • Highlights from IAB research including “2019 Video Ad Spend Study” and “A Day in the Life of a Video Viewer”

      Logistics:

      • Where: WellSaid, Convene at 151 W 42nd Street, New York, NY 10036
      • When: Friday, May 3rd from 8 AM ET to 4 PM ET
        • 8 to 9 AM ET: Registration and Breakfast
        • 9 to 3 PM ET: Research Presentations, Lunch, Panels, Networking Breaks
        • 3 to 4 PM ET: Networking reception

       

      About the Venue

      IAB NewFronts Insights Symposium

      Convene
      WellSaid, Convene at 151 W 42nd Street
      New York, NY 10036
       

      Please note to bring a valid photo I.D. with you to gain access to the building. When you arrive, simply check in at the registration desk located on the 43rd street entrance. Convene is on the 4th floor, please follow signs for “WellSaid”. If attendees are to arrive on the 42nd street entrance, they will see a Convene directional signage to the walkway that leads to the 43rd side registration desk.

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