With a goal of tying together through thought leadership, research and insights, the latest trends in media planning and buying, targeting and measurement, the IAB NewFronts Insights Symposium brought together leading buyers and brands to discuss takeaways from the prior four days of NewFronts and to get a collective sense of where the industry is headed. Below are summaries of some of the presentations and sessions from the day-long event.
The fragmentation of the Connected TV Landscape is great for consumers but a challenge for marketers. Today, there are hundreds of devices that are capable of streaming video content. Consumers have endless choices when it . . .
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