IAB New Ad Portfolio: What, Why, & When?
Webinar session on Tuesday, October 25th at 4:00 PM PDT / 7:00 PM EDT.
To view the IAB New Ad Portfolio webinar video: please click here.
This webinar provides an overview of the key elements from the IAB New Ad Portfolio and the next steps.
Presentation by the IAB Tech Lab and the Working Group Co-Chairs:
• Shailley Singh, Senior Director – Product and R&D, IAB Tech Lab
• Buzz Wiggins, Vice President, Ad Product Management, Tumblr
• Anthony Yam, Co-Founder and CPO, Spongecell
The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, and it introduces guidelines for new content experiences such as virtual reality and social messaging ads.