Webinar - WEBINAR - REMOTE ATTENDANCE ONLY

IAB New Ad Portfolio: What, Why, & When?

Oct 26 2016 / 10:00 am 11:00 am EDT

      Overview

      Watch the video of the webinar presentation and Q&A session: The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video a... Read More