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The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
We have received a lot of feedback on this first draft of the technical specifications. Our Working Group is currently reviewing all those comments.
Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, and introduces guidelines for new content experiences like virtual reality and social messaging ads.
Read the press release
View the webinar video to learn more about the IAB New Ad Portfolio: click here.
Smartphone – Anchored Expandable
Smartphone – Interstitial
Smartphone – No Pop-ups
Tablet – Full screen expandable
Tablet – No Fixed Size Expansions
Tablet – No Countdown
Mobile Adhesion Banner
In a partnership with Spotify, Coca-Cola turned its Coke cans into digital jukeboxes playing the most recent chart-topping songs with Blippar. Users could interact with the cans by pointing their mobile phone at the Coke can and activating the augmented reality experience.
360-degree images can create immersive content to engage users. View an example of mobile travel with PostTapGyro and JetBlue.
Experience a 360-degree video ad example from the promotion of The Conjuring 2 Visions horror movie, produced by Immersv.
• On a computer, you can point and drag your mouse on the video to experience the video in 360 degrees.
• On a mobile device, you can view the original (or raw) film capturing 360 degree views. Click here to view the 360-degree interactive video on YouTube. You will be able to touch and drag or move your device sideways or up and down to experience the video in 360 degrees from your mobile.
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