IAB New Ad Portfolio

New Ad Units to Debut in 2017 Learn more hereView Webinar Video

Flex Ads

The Public Comment Period Was from Sept. 26 to Dec. 22, 2016


The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

We have received a lot of feedback on this first draft of the technical specifications. Our Working Group is currently reviewing all those comments.

Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, and introduces guidelines for new content experiences like virtual reality and social messaging ads.

Read the press release

View the webinar video to learn more about the IAB New Ad Portfolio: click here.