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The seventh annual IAB Mobile Marketplace got off to an exciting start with Anna Bager, Senior Vice President and General Manager, Mobile and Video at IAB, reflecting on how mobile has changed over the years. More than just devices and tools, mobile has become about how we live our lives. However, as mobile has become everything, the question of whether it is irrelevant to focus separately on mobile has been posed. Bager pointed out there are still many mobile specific challenges that the industry needs to tackle and, as a result, mobile is not redundant yet. She closed her talk by making a couple of announcements from the Mobile Center of Excellence: the launch of a video addendum to MRAID to help video mobile ads scale and the release of the third edition of the Marketer Perceptions of Mobile Advertising survey results.
Next up Jeff Malmad, Head of Mobile and Life+ at Mindshare North America, set the stage for the day by discussing how mobile is defined today. Malmad emphasized that we are currently in the third wave of digital advertising—adaptive mobility. We are in the pipeline and to make it relevant there are three things that we must do to ensure mobile first: leverage location, embrace sensors, and create context. More and more, mobile is the first place where the new generation is touching brands, and the time spent there is significant. Ultimately data is what ties everything together and it is important to understand how to leverage it.
Following Malmad’s keynote, Bager turned the stage over to Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence at IAB, who highlighted some statistics from the just released Marketer Perceptions of Mobile Advertising – Third Edition study by IAB and Ovum.
Andrew Hoffman, Vice President, Mobile Marketing at Mobext, Ned Newhouse, Executive Director, Mobile & Native at Condé Nast and Co-Chair of the Tablet Advertising Committee at IAB, and Douglas Wiesen, Account Director at Joule, took to the stage to share examples of effective mobile creative. Newhouse stressed that the opportunity with mobile is significantly better than passively watching TV, and now is the time for change. Ads must earn and reward consumers’ attention. The three presenters then made a call to action for everyone to embrace creative, test and learn, and innovate.
Continuing on the theme of compelling mobile creative and experiences, Ken Todd, Vice President, Digital Content Syndication & Mobile Development at Showtime Networks, Inc., was on stage next to share how Showtime has created groundbreaking and effective ad campaigns. Showtime’s motto is to break the spec in mobile advertising, and Todd shared examples of creative that ranged from adapting to the user environment to calls to action custom-developed for the mobile device. He went on to say that Showtime was careful not to disrupt the experience but always strived to immerse the consumer in a memorable experience, and urged the audience to do the same.
The challenging topic of Mobile Measurement was tackled next with George Ivie, Chief Executive Officer, Executive Director at Media Rating Council, and Richy Glassberg, Chief Operating Officer at Medialets. They discussed where the market is headed with the most pressing challenge in the mobile space—clear, consistent metrics. Ivie reemphasized that viewability is the first stage of the process and since mobile is a very different environment, many of the tools that are used for desktop measurement and standards need to be redesigned. The priorities of the MRC right now are to assess the feasibility of mobile technology and then study how users are interacting with devices. Ivie closed with a strong call to action for the industry to work with the MRC to study these unique mobile environments, contribute to standards, and volunteer data from campaigns.
Following a networking refreshment break, participants enjoyed deep-dive workshops dedicated to these topics: Ads for Apps, The Keys to Successful Mobile Monetization, and The Future of Yield Management in Mobile Advertising. The general session reconvened with Gabriel Cheng, Vice President, Mobile Strategy and Solutions at M&C Saatchi Mobile, continuing the discussion about mobile measurement and digital engagement across owned and earned platforms. With digital audiences becoming more fragmented, Cheng pointed out how it is increasingly difficult to map all devices back to a single user. The cookie is no longer reliable and while paid media has made advances with measurement, we are still in the early days with earned and owned media. Cheng ended his talk by offering the audience suggestions for how to improve and breakdown data silos.
Continuing on the theme of cross-screen consumption, Mark Trefgarne, Co-Founder of LiveRail and Product Director at Facebook, came on stage next. He stated that the biggest challenge of cross-device advertising is figuring out how to understand the person, not just the device. And with more time spent in mobile than TV, we need to come up with new solutions to address the new times. Trefgarne highlighted flaws with measurement and how, ultimately, people-based marketing was the way of the future to bridge the gaps between online and offline, and accurately and confidently measure mobile.
After Trefgarne’s talk, Drew Ianni, Chief Executive Officer, Event Chairman at M2 Events, sat down for a fireside chat with Kirt Thomson, General Manager of New Business at StubHub. Thomson addressed how StubHub is embracing new content and trying to change the perception of the traditional e-commerce business. He then shared some creative examples of how StubHub embraces people where they are used to going and delivers the right content to their users.
Following a networking luncheon where the group was asked to help inform IAB about the biggest challenges and opportunities in the mobile space, participants reconvened for a conversation about mobile programmatic with Ravi Pahilajani, Partner, Senior Director, Digital at MEC, and Julienne Thompson, Vice President, Programmatic Business at Millennial Media. Pahilajani discussed how mobile is driving growth in RTB ad spend and how programmatic helps us gain a lot of efficiencies. He went on to say how there are still a number of measurement challenges and emphasized the importance of not just gathering data but understanding what to do with it to identify users.
Two case studies on Mobile Audio and Video that explored the shift in content consumption were presented next. Karina Montgomery, Vice President, Strategic Sales Development at Pandora, shared how consumers were having a renaissance with audio and how three companies used unique ad offerings on Pandora to intercept a need state, personify a brand, and attract new clients. Isaac Showman, Founder, Managing Director at Reuters TV, followed with a presentation about the increasing demands of in-app video news and how Reuters had re-created TV news for a new group of consumers by focusing on being on-demand, up-to-date, mobile, authentically editorial, and social.
After the case studies, participants broke up into two deep-dive tracks dedicated to Cross-Screen & Local and Mobile Creative.
For the final keynote of the day, David Sable, Global Chief Executive Officer at Y&R, spoke about the importance of thinking about people first, not mobile first, and sat down with Randall Rothenberg, President and CEO at IAB, to discuss creativity at Y&R. He emphasized that digital is everything but that not everything is digital, and cited many examples of ‘Digibabble’—the use of the word digital as a modifier to anything giving the illusion of new. Sable said that as the world becomes more digital it is important to remember the following: humanity over algorithms; storytelling trumps; content, connection, and convergence; the generation world; and learn from the past as we build for the future.
The conference came to a close with participants breaking out for town hall conversations—an opportunity to engage one another in spirited discussion and debate—while enjoying drinks. The hot topics addressed were reaching people and not devices, and connecting to audiences through mobility data.
Learn more about the IAB Mobile Marketing Center of Excellence
See all “2015 IAB Mobile Marketplace” videos on YouTube
Succeeding in the Untethered World
In the age of wearables, in-car, and Internet-of-Things, how is mobile even defined? Forget about devices, platforms and screens. Mobile is behavior. Learn about location-based programs, connecting with wearables, and how to create consumer-centric experiences for a world gone mobile.
Is it possible for brands to produce mobile creative that moves hearts and minds?
Everyone from technology, data, and viewability to ad agencies and publishing companies are dependent upon great creative to win at today’s Attention Economy. With all the competing media content we are exposed to everyday, mobile advertisers are still working to create ads that entice consumers to take action. This showcase calls upon mobile leaders to share examples of what works—with the data to back it up—when building great mobile brand experiences.
Showtime set out to break free from static display ads and decided to instead create beautiful, interactive mobile experiences that enhance engagement with fans across their brands of premium shows. See examples of groundbreaking campaigns that increased interaction rates through incredible new ways.
Measuring success in mobile is one of the greatest challenges facing our industry. Recently IAB, 4As and ANA are exploring a cross-industry initiative- Making Mobile Measurement Make sense (4Ms). See where the market is headed and find out how to get involved in solving the most pressing challenge in the mobile space—clear consistent metrics.
Explore how brands and media companies evaluate mobile’s impact on ROI when so many options exist in cross-device measurement. While many questions are still being answered when it comes to mobile measurement, strides have been made. Discover innovative ways of thinking outside the measurement box to place value on owned and earned mobile messaging.
Publishers and brands are exploring the power of mobile video to reach consumers as they flock to popular video sites. See real examples of how these two sides of the ecosystem are able to target the right audience, on the right device, and at scale. Walk-away with an understanding of mobile video consumption, the power of programmatic video, and how this new advertising medium allows for greater creativity in brand messaging.
Times Square Ballroom
MEC sits down with Millennial Media to explore how the agency and its clients tap into the full potential of location data to connect brands with mobile consumers in real-time. Programmatic allows for greater creativity and brand messaging—learn how.
Exploring the Shift in Content Consumption
Digital audio and video advertising will be one of the fastest-growing brand advertising mediums in the U.S. for the foreseeable future, much of it on mobile devices. Streaming content is going to shift very quickly into a connected capacity—how will this shift impact brands and media companies in the next 2-5 years? Learn how to get ahead of this powerful new world of entertainment in this series of case studies.
Case Study 1
How Internet Radio Corrected Griffin & Reed’s Marketing Vision
Enhancing Client Acquisition Strategies Using Mobile Audio Advertising
Griffin & Reed Eye Care tapped into Pandora’s unique ad offerings to attract new clients. Part of Pandora’s magic is the more a consumer interacts with their Pandora stations, the more precise the delivered content—this is the same strategy they strive to take when delivering brand messages. See how this brand was able to increase their sales and client base by using a new medium that’s been around for years.
Karina Montgomery, Vice President, Strategic Sales Development, Pandora
Case Study 2
TV News Reinvented: The Increasing Demands of In-App Video News
Explore the opportunities that this industry disruption presents to advertisers, industry innovators and consumers.
The business of TV is changing at a furious pace. Consumers are more likely to hear about breaking news from a mobile phone alert rather than from a 24-hour news channel—and social media is a critical component of the content experience. Authentic, relevant content is placed at a new premium as viewers are bombarded by experiences across a multitude of screens. This case study will examine how these seismic industry shifts, coupled with surging demand for mobile video content, have disrupted the traditional TV news experience.
Isaac Showman, Founder, Managing Director, Reuters TV
Dig into the topics that matter most to your business objectives.
2:20 PM – 2:55 PM
Dr. David Rosenberg, Chief Scientist, Mobile Display, YP
Matevz Klanjsek, Co-founder and Chief Product Officer, Celtra
Mihael Mikek,Co-founder and Chief Executive Officer, Celtra
2:55 PM – 3:00 PM Five Minute Walk Time
3:00 PM – 3:30 PM
Luke Edson, Senior Vice President, National Markets Group, YP
People First—Not Mobile First
Pose questions. Share experiences. Exchange insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Marketplace Conversations tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.
Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Reach People, Not Devices
Room 404, 4th Floor
Today’s consumer is using multiple devices to browse, research, engage, and shop. In fact, most of us are already using mobile devices to buy clothes, deposit checks, and track our workouts. Accordingly, in a world that is increasingly becoming “mobile first,” smartphones and other mobile devices are driving the uptick in cross-channel engagement. Savvy marketers are beginning to realize this, and many of them are allocating at least half of their digital marketing budgets to cross-channel advertising. However, it’s not just about reaching devices, that’s only part of the picture. It’s about reaching people.
Connecting to Audiences Through Mobility Data
Room 406, 4th Floor
With U.S. smartphone growth currently topping 53% and mobile phones now providing 24/7 connectivity, how are brands responding to the potential opportunities? Discuss the role mobility data plays in reaching audiences cross-channel, building models, creating dynamic content and providing insights and measurement. Audience connection, interaction and conversation continues to evolve as does mobility and technology.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Vivian Chang was Tapads first hired employee and has played an integral role in developing the companys core products and services. Within her first 3 years at Tapad, she built the companys patent-pending technology, The Device Graph, and designed and implemented industry-leading privacy protocols for the organization. Since 2013, she has led Tapad’s Technology Licensing Business, establishing the company as the common currency for cross-device data across any technology. Building on her background at Microsoft and McKinsey, Vivian exhibits excellent leadership skills, technical expertise and the ability to be highly effective both internally and with industry-leading clients.
As Vice President of Mobile Strategy at M&C Saatchi Mobile, Gabriel Cheng is charged with influencing vision, direction and goals for the strategy teams and shaping the future of mobile within the industry. In this role, Gabriel also contributes to executive level decisions in the overall intellectual and strategic development of the agency and demonstrates thought leadership by developing, implementing and driving strategies for new client business and organic growth. Through his strategic leadership, the agency has helped clients overcome the challenges they face in the mobile and digital space. Gabriel is recognized in the advertising industry as a regular contributor to trade publications and conferences, advisor to ad-tech start-ups, member of 4As Mobile Strategic Task Force and IAB Mobile Marketplace Advisory Board . He earned the distinction of being one of AdWeeks Top 10 Digital Media Buyers (30 and Under) and is the recipient of numerous awards, including a Cannes Silver Mobile Lion.
Elle is a Knowledge Manager at LiveRail. Previously, Elle was an Account Management Team Lead at LiveRail where she led the West Coast account management team and managed publisher accounts. Prior to LiveRail, she held roles in publisher services at two ad networks and worked with gaming and mobile clients.
Based in YPs NYC office, Luke joined YP in April 2013 bringing deep experience in the digital media industry and a track record of delivering customer, revenue and profit results. Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed all aspects of the Cox Digital Solutions P&L including: sales, product, technology, publisher sales, account management and ad operations. Cox Media Group acquired Internet Broadcasting Systems IB Local Network where Luke served as Chief Revenue Officer. There he led the transformation of Internet Broadcastings TV website sales representation business into a viable and growing local advertising network. Previously, Luke was at AOL for 8 years, most recently in the role of Regional Sales Director, based on New York. In this role, he managed $120M territory including relationships with leading NYC media agencies.
As COO of Medialets, Glassberg brings with him over two decades of experience across a wide range of digital advertising, sales and operations disciplines. Starting in the cable industry in the mid-1980?s at MTVN and then Turner Broadcasting where he launched CNN.coms advertising business in 1995, Glassberg was a pioneer in the early digital age. He was a co-founder of the IAB and served as Vice Chairman for the formative years, helping to establish the organization as the leader in providing industry standards, research and guidance. Glassberg served as the Executive Vice President of Ad Sales for Lionsgate/TV Guide, where he directed media ad sales for TV Guides broadcast, online, mobile, broadband and video-on-demand platforms. He ran News Corps speed channel ad sales after the acquisition, and in 1999, Glassberg founded and served as the CEO of Phase2Media, one of the first online sales and marketing firms dedicated to exclusive representation of branded sites. He is also a founding board member of Breastcancer.org and the Chairman of the Breastcancer.org Bowl-a-Thon.
Andrew Hoffman is the New York Mobile Lead at Mobext, the full service Mobile Agency for Havas Media. As a mobile expert and evangelist, Andrew leads the New York team working across all clients including Sears Holdings Corp., LVMH, YP.com, Philips, M.A.C. Cosmetics and Deutsch Family Wines on mobile and tablet marketing initiatives as well as creative development and mobile platform strategy.
Prior to Mobext, Andrew gained digital and mobile expertise in integrated marketing and advertising space for Sports Illustrated creating strategic client marketing programs, developing SIs Mobile Advertising Products and Integrated Planning for Hewlett Packard at ZenithOptimedia.
Andrew holds a B.S. in Business from the University of Maryland – College Park and enjoys outdoor adventuring, biking, running and traveling in his free time.
George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
Rikhi Jain is on the Ads Product Marketing team at Facebook. Prior to this role, he was on Facebooks Global Sales team, working with the savviest performance marketers to help them reach their business goals. In another life, he was a part of Cisco’s Corporate Development/M&A team, overlooking the Asia market before transitioning to the global consumer market. To make it even more fun, prior to all this, he zigzagged between industries including stints in management consulting, sports (Oakland Athletics), and radio broadcasting (hosted a talkshow). He has a B.S. from University of California Berkeley and an MBA from MIT.
Since joining AppNexus in 2009, Arel Lidow has developed many core features of the AppNexus platform and is currently responsible for development of mobile platform features. Prior to AppNexus, Arel worked as a Technology Associate at Bridgewater Associates for four years building trading systems. Arel holds a Bachelor of Science and Engineering from Princeton University, with a Certificate in Finance.
As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents and in addition pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile first view drives strategy and innovation across the Mindshare NA client base.
Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, Jeff build integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T and Yahoo!.
Malmad holds a BA from Ohio State University and is a member of the 4As Mobile Task Force.
As Pandoras Vice President of Sales Development, Karina Montgomery leads a nationwide team of people who develop insights-driven, persuasive marketing solutions for a wide array of ad partners across multiple ad categories. Based in New York, Karinas team partners with cross-functional groups at Pandora to create compelling, integrated programs that both align with marketer objectives, and delight connected consumers.? Prior to joining Pandora in 2012, Karina served as Director of Ad Strategy at Yahoo and Vice President of Category Strategy at True[X].
Karina is a graduate of UC Santa Barbara. Her favorite Pandora stations are Spoon, Jack White Live and Lake Street Dive.
Ned Newhouse has 35 years of media experience starting with Print Publishing at Newspapers, Magazine Advertising Sales at Parade and GQ Magazines starting in the 1980s. In the 1990s he became the Associate Publisher of Mobile Office and Cellular Business Guide Magazines. In 1995 when the commercial internet began, he sold some of the first ads on the internet, Zima on AOL and AOLs search engine, Webcrawler. In 1997, Ned was one of the founders of 24/7 Media, where he was its first VP of Sales. In 2001 Ned moved on to Bankate.com as its Chief Revenue Officer and later in 2006 held a similar position at CreditCards.com. Since 2010 Ned is the Executive Director of Mobile for Condé Nast. He has been responsible for the mobile strategy and execution for its 21 titles that include Wired, Vogue, The New Yorker, Glamour, GQ and Golf Digest.
Seasoned digital media professional with over 12 years of Digital Media Planning, Strategy, and Innovative experience. Experience in branding, direct response, content creation, and integration of data and technology in media and creative to accomplish goals. Over the past years, focused on CPG, Financial and Banking services, and Tech-telco clients.
David is Chief Scientist for YPs mobile display business. He was previously Chief Scientist at Sense Networks, a location-based mobile advertising company that YP acquired in 2013.
Having specialized in machine learning and statistical modeling during his doctoral studies at UC Berkeley, David lead the development of Sense’s capabilities in three core technologies: location data analysis, ad targeting, and RTB (real-time bidding) strategies. Prior to Sense Networks, David consulted for Zillow and Aptima, served as a scientific advisor to Discovereads (acquired by Goodreads), and worked at The MITRE Corporation on problems in cryptanalysis and pattern recognition. In 2001, he received MITREs Special Recognition Award for finding a key security vulnerability in a proposed encryption system for GPS. David has published a number of papers on statistical learning theory and natural language processing.? ?David has attended Yale University (Mathematics, B.S), Harvard University (Applied Mathematics (Computer Science track), S.M.), and UC Berkeley (Statistics, Ph.D.)
Do it big, or stay in bed.
Thats Davids belief, and it says it all why bother if you cant do it right?
David Sable became Global CEO of Y&R in February 2011, but Y&R has long been in his blood. He joined the Y&R training program in 1976, and he credits this induction into the business as the foundation for much of what he has done in his life.
He went on to Wells Rich Greene, working on Procter & Gamble, and then to Miller Advertising to work on Kinney Shoes, before moving to Israel. There he cofounded an agency, which reinforced his entrepreneurial spirit and was his first foray into high tech.
David rejoined the Y&R family on his return to the U.S., working for both Burson-Marsteller and Cohn & Wolfe, counseling great clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola. He came back to Y&R Advertising in 1990, to lead the global portion of Colgate-Palmolive and then helped to win the United States Postal Service consolidated account, for whom, among other things, David and his team built the industrys very first client website, won the first-ever interactive television award and created a logo that is still in use today.
David believes that the core of our business is about striking a balance between creativity the storytelling we do and innovation, which drives the story through the right channels to create new consumer experiences. This has always been true, of course, and Y&R has been a pioneer in developing media, but digital has changed everything once again.
In the early days of the Internet, as a cofounder of Genesis Direct, Y&R created a direct-to-fan Internet presence for the National Hockey League, Major League Baseball, the National Football League and the National Basketball Association, leveraging the consumers buying preferences between analog-catalogue, brick-and-mortar and digital retail. In doing so, the power and persuasion of digital started to gain recognition and take its place in the consumer equation.
When David joined Wunderman, where he spent 10 years as Vice Chairman and COO, his biggest task was building on the companys heritage as a data-based marketer and showing that it is data that drives marketing, not simply one channel. As a result, he helped transform the agency into one of the worlds leading digital networks.
At Y&R, David sees the greatest competitive differentiator to be the agencys ability to create a complete experience for consumers that bridges the detail and physical worlds. While digital is everything, not everything is digital, and Y&R is eminently positioned as storytellers and innovators.
David has a strong online presence: he has been blogging since 2006, writing The Weekly Ramble, and has also written for Google Think Insights and Fast Company. He is a frequent contributor to The Huffington Post and LinkedIn and his views have been featured in many publications including Advertising Age, Adweek, Forbes, Yahoo! and Microsoft Advertising.
David believes it is important to be active in the industry. He is Director-at-Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He is also a director of the Advertising Council and has served on a wide range of juries his favorite in recent years being the Titanium panel at Cannes. David is often asked to speak about marketing and digital, and serves as an adviser to many digital start-ups around the world.
David is equally passionate about giving back to the community. In the last year he became Chair of UNICEFs New York Board and he has served on the New Yorkers Volunteer State Office of National and Community Service Commission since 2010. In 2008, the Mayor of the City of New York, Michael R. Bloomberg, appointed David to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs, on which he still serves. David also serves on a number of educational and other charitable boards including the UNCF.
David and his wife, Debbie, have two daughters and three treasured grandchildren Henry, Teddy and their newborn sister Gemma.
Josh is a game designer, award-winning interactive marketer, musician and sci-fi geek. As creative director at the IPG Media Lab, he obsesses over building new media experiences that fuse the physical and digital worlds.
Prior to joining the Lab, Josh co-founded LM/NL, a gaming company focused on blended digital/physical play, and Retoy, a toys to life platform bringing Skylanders-like functionality to low-cost toys.
Among Josh and his companies’ accomplishments: the multi-million selling Angry Birds Telepods platform, Hasbros top-grossing invention of 2013; best-selling augmented reality shooter Star Wars Arcade: Falcon Gunner; Transformers: Battle Masters for iOS and Android; NERF Cyberhoop; and Lazer Tag: AR, the worlds first augmented reality Lazer Tag toy blaster.
Prior to these endeavors, Josh was a creative director at JWT, where he conceived the Gold Lion- and Webby-award winningBand-Aid Magic Vision: Starring the Muppets, which transformed everyday Band-Aid bandages into AR experiences for parents and kids to share. Prior to JWT, Josh served as VP of Product and Marketing at Israeli startup, Vringo, and, in 2006, founded Ketchum Public Relations social media division.
Isaac Showman is the founder and Managing Director of Reuters TV, a disruptive video news app that launched in February 2015. Reuters TV is the worlds first mobile TV news service offering an individually personalized news show that is simultaneously on-demand and up-to-date.
An intrapreneur, he joined Reuters, one of the worlds largest and most established news organizations believing that the organizations history and reach provided it a unique opportunity to reshape the future of broadcast journalism. He has responsibility for all aspects of the innovative service, which has operations in the Americas, Europe and Asia. Reuters TV has been met by an enthusiastic response from early adopters and the industry and is set for ambitious expansion in the year ahead.
Previously he was a Vice President at The Economist Group, working in London and New York where he launched and and ran a number of new online businesses. Prior to that he was an Executive working on The Economists magazine marketing and subscription strategy.
Julienne Thompson currently serves as Vice President of Millennials Programmatic Business, overseeing strategy and day-to-day operations for Millennial Medias ad exchange (MMX), self-service platform (mMedia), and 3rd-party demand and supply relationships. Prior to Millennial, Julienne was Regional Vice President, West Coast Sales, at MediaMath, and prior to MediaMath, was responsible for AOL/Advertising.coms bidded media business. Julienne graduated with a B.A. in English and minor in General Business Studies from James Madison University, Harrisonburg, VA.
As GM of New Business, Kirt is responsible for driving new revenue generating opportunities and strategic partnerships across advertising and vertical markets outside of StubHubs core ticketing business. Joining StubHub in 2011, as part of the Zvents acquisition, Kirt brings more than 25 years of experience in the enterprise software and consumer Internet industries, leading business development, sales and marketing, finance and operations with Oracle, Netscape and Niku as well as a number of successful start-ups. Kirt holds an MBA from The Anderson School of Management at UCLA as well as a Bachelors degree in Human Biology from Stanford University where he serves on the Athletic Board.
Ken Todd is the Vice President of Digital Content Syndication and Mobile Development for Showtime Networks Inc. In this position, Todd is responsible for the companys promotional digital content distribution initiatives and broadband partnerships with entertainment and video-sharing portals, including full episode sampling campaigns, as well as overseeing analytics for Showtime Networks Digital Media group.
Todd also oversees mobile initiatives for Digital Media, which includes the development and operations for smartphone and tablet applications to enhance viewer engagement, and mobile messaging. Additionally, he oversees the development of key mobile advertising initiatives. The company launched the SHOWTIME Sync app for iPad, a second screen companion to SHOWTIME, in 2012, and launched a version for iPhone in 2014. The hallmark of this app is the sync-to-TV feature using automated content recognition, allowing users to get exclusive content and interact with episodes of SHOWTIME series any time they watch.
The SHOWTIME Sync app was nominated for an Emmy® for Outstanding Interactive Program in 2013, and also won the 2012 CTAM Sync-to-Screen Competition and a 2013 Key Art Award from The Hollywood Reporter. Its predecessor, the Showtime Social app for iPad, won the 2012 Webby Award for Integrated Mobile Experience. The companys interactive mobile advertising initiatives have also garnered industry recognition, with the mobile campaign for the launch of RAY DONOVAN winning an Interactive Advertising Bureau MIXX Gold Award, as well as awards from the Mobile Marketing Association and the Online Media, Marketing and Advertising Awards. The companys mobile advertising for the fourth season of HOMELAND, featuring a trailer enhanced with tactile effects, was named to the Top 10 mobile campaigns for 3rd Quarter 2014 by Mobile Marketer.
Todd is a member of the Interactive Media Peer Group Executive Committee of the Television Academy and was named to the CableFAX Digital Hot List in 2013, 2014 and 2015. Todd received his M.B.A. in Marketing and Corporate Strategy from the University of Michigan Ross School of Business and his B.A. degree in Economics and International Studies from Miami University in Oxford, Ohio. He works in the company’s New York headquarters.
Mark Trefgarne is Product Director at Facebook, where he oversees product strategy across the companys AdTech businesses. Mark founded LiveRail in 2008 and led the company as founder and CEO from inception through the acquisition by Facebook in 2014. Prior to founding LiveRail, Mark founded Cleartide, an Internet strategy and development consultancy.
As an acclaimed entrepreneur and visionary leader, Mark frequently speaks at industry conferences and events, has appeared on Bloomberg TV and regularly provides commentary for leading publications such as Advertising Age, AdExchanger, Digiday, MediaPost, and VideoNuze. Mark holds a B.A. in Economics and Business from University College London.
Douglas Wiesen is an Account Director for Joule (WPP), a global full service agency focused on cross screen and mobile experiences. Joules roster of clients includes Dell, Paramount, NBC, and Colgate Palmolive. Previous to working at Joule, Doug led content and media strategy for owned mobile, social and editorial properties for Macys, Inc. Douglas holds a bachelors in Cultural Anthropology from Connecticut College and an MBA from NYUs Stern School of Business.
Jared leads DoubleClick product and sales strategy for advertisers seeking to reach audiences in apps.
As digital media time spent continues to shift in app, this means delivering solutions for brand advertisers as much as app promotion and re-engagement advertisers.
He partners with Product Management and Sales Leadership across the Americas, EMEA and APAC to address local market dynamics.
Based in Google’s New York office, Jared has a passion for rethinking advertising so communication rings true. Jared previously held positions at Hyperknowledge (semantic web technology), AOL, and appssavvy. He is a graduate of Emory University, with a major in Economics and minor in Ethics.
Starcom MediaVest Group
Director Strategic Account Services
Director of Supplier Partner Relations
Vice President Marketing
Associate Media Director
SVP, Business Development
IPG Media Brands
Director of Product
VP, National Sales
Mobile Publisher Development, East
Chief Growth Officer
Manager, Digital Advertising
Vice President, Business Development
AdColony, a division of Opera Mediaworks
Director of Product Management, Emerging Solutions
AVP Global E-Business & Strategy
VP of Ad Product
Digital Strategy, Investment & Innovation
National Account Manager
Chameleon Digital Media
Digital Product Development
VP, Digital Strategy
Ad Operations Associate
Head of Apps, Music and Gaming Partnerships
Ad Ops Product Specialist
Kelley Blue Book
Director of Strategy
GM, Regional Mobile Ad Network
Women’s Marketing Inc
EVP, Account Director
Associate, Business Development
Senior Manager, Global Events
Director, Consulting & Program Management
Digital Media Strategist
VP Sales, East
National Marketing Manager
Product Marketing Manager
Associate Portfolio Lead
VP, Mobile Strategy
M&C Saatchi Mobile
Sr Business Development Manager
SVP Chief Marketing Officer
Empire State Development
Communications Channel Manager
Kiss Products, Inc.
Partner, Chief Contact Strategist
d exposito & Partners
Vice President, Media & Advertising
Associate Media Manager
VP, Account Services
Lobo & Petrocine
Head of Mobile USA
Director, East Coast Sales
Head of Publisher Sales
LiveRail, a Facebook company
Digital Technology Sales Manager
New Media Director
DIRECTOR, CONSUMER MARKETING
Kimberlyn Dennis Smith
Director of Procurement
Mobile Solutions Consultant
VP of Sales
Director of Enterprise Solutions
Associate Director, Activation
Director, Mobile Partnerships
Director, Strategic Accounts
VP Digital Agency and Mobile Sales
Senior Creative Director
VP National Markets • National Sales-Direct
VP, Platform Solutions & Activation
Senior Online Manager
Showtime Networks Inc.
SVP Mobile, Media and Advertising Strategy
Account Executive • Director Search
Director, MasterCard Audiences
Sr. Director Strategic Sales
The Martin Agency
Whitney Fishman Zember
Strategic Partner Director
Marketing Manager, Digital
Marketing + Events Manager
Ad Ops Solutions Specialist
kelley blue book
Associate Product Marketing Manager
Vice President of Ad Sales Strategy & Development
Director Media Investment and Partnerships
Group Copy Supervisor
Head of Mobile Apps
Client Solutions Manager
Ginsberg Group LLC
Director, Digital Strategy
SVP, Global Operations
Vertical Lead, Publisher Sales
Vice President, Mobile Product
Director of Digital Marketing
Bed Bath & Beyond
Director, Strategic Development
VP, Business Development
Sr. Vice President & Associate Director
Media Rating Council
Director, Product Marketing
Director of Marketing
Associate Director, Digital Media Operations
Vice President, Technology
Nestle Waters North America
Executive Director, Digital Media
Vice President, Mobile Marketing
Publisher Sales Director
Director, Digital Marketing & Media
Chief Global Communications and Brank Marketing Officer
CEO & Event Chairman
Associate Director, Media Capabilities
Chief Executive Officer, Executive Director
Manager, Publisher Sales
Product Marketing, Mobile Ads
Supervisor, Digital Media Operations
Director of Sales and Product Training
Time Warner Cable Media
Online Marketing Manager
AMOREPACIFIC US, Inc.
Supervisor, Media Implementation
Gardner Nelson & Partners
Digital and Media Relations Director
Founder & CEO
Sr. Manager, Business Development
Account Management Director
HN Media and Marketing
EVP, News & DIgital Sales
Group Creative Director
Sr. Director of Business Development & Monetization
Co-founder and Chief Product Officer
VP, Programmatic Advertising
VP, Director of Media Trade
Sr Events and Marketing Manager
Mobile Strategy Lead, East
Senior Partner, Media Director
Director, Business Development & Client Relations
Regional Director, Media Solutions, East Coast
Women’s Marketing Inc.
Group Director, Ad Operations
Digital Manager, LandRover
Client Partner, Publisher Sales
Vice President, US Digital Marketing
Group Media Director
Senior Digital Manager
d’exposito & Partners
Digital Marketing Intern
Sr. Mobile Marketing Specialist
VP, Senior Manager, Integrated Investment
Head of Mobile and Life+
Senior Mobile Marketing Specialist
Sr Account Executive
SVP, Director of Digital Trade
Susie Meehan McGinty
VP NBC Sports Sales Operations
Director, Ad Ops
Associate Director of Product Marketing
CRO, VP Midwest & East Coast Sales
Sr. Director, Mobile
Triad Retail Media / eBay
Director, Program Management & Consulting, Digital
Digital Investment Lead
Senior Director, US Multicultural + LatAm
Latina Media Ventures
SVP Digital Programming and Product
Disney ABC Television Group
Smart Ad Server
Vice President, Strategic Sales Development
Platform Account Manager
Beeby Clark + Meyler
Senior Manager, Content Marketing
Corporate Director, Mobile
Lead Creative Technologist
Saatchi & Saatchi
Baglan Nurhan Rhymes
SVP Revenue & AdOps
Product Manager, Mobile Advertising
Integrated Media Supervisor
Digital Media Assistant
VP, Director of Interactive Media
Director, Mobile Strategic Partnerships
What’s Next Online
Soo Jin Oh
SVP, Data biz & Ad operations
Senior Digital Media Planner/Buyer
Senior Product Manager, Sponsorship
Partner, Senior Director, Digital
Associate Director, Digital Analytics
Senior Director, Strategic Account Development
Practice Lead, Mobile
Digital Trade Specialist
Senior Account Director
Associate Director, Mobile
Director, Digital Media
Mobile Lead – AdX
Group Planning Director
Director of Sales
The Prosper Group
Director of Business Development
Technical Solutions Consultant
VP, Local Sales & Category Development
Digital First Media
Track One Capital Services
Senior Vice President, Director International Media
SVP Business Development, Products
Associate Director of Media Services
Senior Digital Project Manager
Manager, Global Brand Media
Digital Media Manager
Director of Communications
Sr. Manager, Publisher Business Development
Global Chief Executive Officer
Director, Gardiner and Partners
VP, Creative Strategy & Operations
Director of Mobile Operations
Head of Business Development
Associate, Marketplace Development
Lead E-Commerce Manager
Mobile Video Operations Manager
Manager, Business Development
Nielsen Catalina Solutions
IPG Media Lab
SVP CNN integrated Marketing
Turner Broadcasting Systems, Inc.
General Manager, Premium Network
Founder, Managing Director
Director, Ad Sales Marketing
Univision Communications Inc.
VP Client Services
Managing Director, Agency Communications & Content
Digital Account Executive
Matchflow Media LLC
Director, Business Development
Digital Account Services Manager
LoBo & Petrocine Marketing
Chief Revenue Officer
President and CEO
EVP of Global Strategy, Sales and Services
Vice President, Programmatic Business
General Manager, New Platforms Organization
VP, Digital Content Syndication & Mobile Development
Senior Media Buyer
Product Director, Facebook
Group Planning Director, Digital
Direct Marketing News
Director, Agency Sales East
Client Strategy and Service
Regional Media Strategy Manager – North and Latin America
Director, Ad Operations
VP, Agency Development
Associate Director, Mobile Demand
Sr. Product Manager, Media
Sr. Director, Product Marketing
Account Executive, National Sales-Direct
Advertising Operations Manager
Oxford Dictionaries -Oxford University Press
Publisher Platform Sales
Vice President, Research
Digital Marketing Manager
EVP Managing Director US
Havas Media / Mobext
Global Mobile Strategy Lead
Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YPs flagship consumer brands include the popular YPSM app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, September 2014). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com.
Dstillery is a trailblazer in big data intelligence. It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery’s managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. More information: dstillery.com
Rocket Fuel (NASDAQ: FUEL) was founded in March 2008 with a vision of transforming the digital advertising industry through big data and artificial intelligence. At a time when RTB and ad exchanges were still nascent, Rocket Fuel quickly grew into the industry leader by bringing the precision and conclusiveness of science to the world of marketing to drive higher ROI.
Today, Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Our methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit www.factual.com.
Smart AdServer is the independent, flexible ad solutions and monetization platform. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 10 countries and 200 passionate employees, Smart AdServer empowers more than 650 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Wine Enthusiast, Ozy.com, Clarin, Telcel, SFR, Aufeminin, Amaury Médias, Webedia, and HiMedia.. For more information, please visit smartadserver.com.
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