IAB Mobile Marketplace 2015

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Vivian is the Head of Growth for DTC at The Clorox Company. In her current role, Vivian takes a data driven approach to marketing, successfully bridging direct response with brand engagement across a portfolio of brands. Clorox DTC is where a start-up’s appetite for innovation, efficiency, and speed meets the stability and resources of a Fortune 500. The agile team launch and grow DTC wellness brands, while simultaneously mobilizing the online presence of Clorox’s well-loved and established retail brands.

Vivian is a digitally native executive with over 15 years of experience in e-commerce, digital media, retail and analytics. In prior roles as Senior Director of Marketing at Plated.com, and Head of Digital Marketing at RetailMeNot, amongst others, she has successfully driven cross-channel user growth through online and offline strategies. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from the Kellogg School of Management at Northwestern University.

As Vice President of Mobile Strategy at M&C Saatchi Mobile, Gabriel Cheng is charged with influencing vision, direction and goals for the strategy teams and shaping the future of mobile within the industry. In this role, Gabriel also contributes to executive level decisions in the overall intellectual and strategic development of the agency and demonstrates thought leadership by developing, implementing and driving strategies for new client business and organic growth. Through his strategic leadership, the agency has helped clients overcome the challenges they face in the mobile and digital space.  Gabriel is recognized in the advertising industry as a regular contributor to trade publications and conferences, advisor to ad-tech start-ups, member of 4A’s Mobile Strategic Task Force and IAB Mobile Marketplace Advisory Board . He earned the distinction of being one of AdWeek’s Top 10 Digital Media Buyers (30 and Under) and is the recipient of numerous awards, including a Cannes Silver Mobile Lion.

Elle is a Knowledge Manager at LiveRail. Previously, Elle was an Account Management Team Lead at LiveRail where she led the West Coast account management team and managed publisher accounts. Prior to LiveRail, she held roles in publisher services at two ad networks and worked with gaming and mobile clients. 

Based in YP’s NYC office, Luke joined YP in April 2013 bringing deep experience in the digital media industry and a track record of delivering customer, revenue and profit results.  Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed all aspects of the Cox Digital Solutions P&L including: sales, product, technology, publisher sales, account management and ad operations. Cox Media Group acquired Internet Broadcasting System’s IB Local Network where Luke served as Chief Revenue Officer. There he led the transformation of Internet Broadcasting’s TV website sales representation business into a viable and growing local advertising network. Previously, Luke was at AOL for 8 years, most recently in the role of Regional Sales Director, based on New York. In this role, he managed $120M territory including relationships with leading NYC media agencies.

A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.

Andrew Hoffman is the New York Mobile Lead at Mobext, the full service Mobile Agency for Havas Media. As a mobile expert and evangelist, Andrew leads the New York team working across all clients including Sears Holdings Corp., LVMH, YP.com, Philips, M.A.C. Cosmetics and Deutsch Family Wines on mobile and tablet marketing initiatives as well as creative development and mobile platform strategy.

Prior to Mobext, Andrew gained digital and mobile expertise in integrated marketing and advertising space for Sports Illustrated creating strategic client marketing programs, developing SI’s Mobile Advertising Products and Integrated Planning for Hewlett Packard at ZenithOptimedia.

Andrew holds a B.S. in Business from the University of Maryland – College Park and enjoys outdoor adventuring, biking, running and traveling in his free time.

George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.

Rikhi Jain is on the Ads Product Marketing team at Facebook. Prior to this role, he was on Facebook’s Global Sales team, working with the savviest performance marketers to help them reach their business goals. In another life, he was a part of Cisco’s Corporate Development/M&A team, overlooking the Asia market before transitioning to the global consumer market. To make it even more fun, prior to all this, he zigzagged between industries including stints in management consulting, sports (Oakland Athletics), and radio broadcasting (hosted a talkshow). He has a B.S. from University of California Berkeley and an MBA from MIT.

Since joining AppNexus in 2009, Arel Lidow has developed many core features of the AppNexus platform and is currently responsible for development of mobile platform features.  Prior to AppNexus, Arel worked as a Technology Associate at Bridgewater Associates for four years building trading systems.  Arel holds a Bachelor of Science and Engineering from Princeton University, with a Certificate in Finance.

As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents and in addition pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile first view drives strategy and innovation across the Mindshare NA client base. 

Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, Jeff build integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T and Yahoo!.

Malmad holds a BA from Ohio State University and is a member of the 4As Mobile Task Force.

As Pandora’s Vice President of Sales Development, Karina Montgomery leads a nationwide team of people who develop insights-driven, persuasive marketing solutions for a wide array of ad partners across multiple ad categories. Based in New York, Karina’s team partners with cross-functional groups at Pandora to create compelling, integrated programs that both align with marketer objectives, and delight connected consumers.? Prior to joining Pandora in 2012, Karina served as Director of Ad Strategy at Yahoo and Vice President of Category Strategy at True[X].

Karina is a graduate of UC Santa Barbara. Her favorite Pandora stations are Spoon, Jack White Live and Lake Street Dive.

Ned Newhouse has 35 years of media experience starting with Print Publishing at Newspapers, Magazine Advertising Sales at Parade and GQ Magazines starting in the 1980s. In the 1990’s he became the Associate Publisher of Mobile Office and Cellular Business Guide Magazines. In 1995 when the commercial internet began, he sold some of the first ads on the internet, Zima on AOL and AOL’s search engine, Webcrawler. In 1997, Ned was one of the founders of 24/7 Media, where he was its first VP of Sales. In 2001 Ned moved on to Bankate.com as its Chief Revenue Officer and later in 2006 held a similar position at CreditCards.com. Since 2010 Ned is the Executive Director of Mobile for Condé Nast. He has been responsible for the mobile strategy and execution for its 21 titles that include Wired, Vogue, The New Yorker, Glamour, GQ and Golf Digest.

Seasoned digital media professional with over 12 years of Digital Media Planning, Strategy, and Innovative experience. Experience in branding, direct response, content creation, and integration of data and technology in media and creative to accomplish goals. Over the past years, focused on CPG, Financial and Banking services, and Tech-telco clients.

David is Chief Scientist for YP’s mobile display business. He was previously Chief Scientist at Sense Networks, a location-based mobile advertising company that YP acquired in 2013.

Having specialized in machine learning and statistical modeling during his doctoral studies at UC Berkeley, David lead the development of Sense’s capabilities in three core technologies: location data analysis, ad targeting, and RTB (real-time bidding) strategies. Prior to Sense Networks, David consulted for Zillow and Aptima, served as a scientific advisor to Discovereads (acquired by Goodreads), and worked at The MITRE Corporation on problems in cryptanalysis and pattern recognition.  In 2001, he received MITRE’s Special Recognition Award for finding a key security vulnerability in a proposed encryption system for GPS.  David has published a number of papers on statistical learning theory and natural language processing.? ?David has attended Yale University (Mathematics, B.S), Harvard University (Applied Mathematics (Computer Science track), S.M.), and UC Berkeley (Statistics, Ph.D.) 

David Sable is an advertising industry veteran with over 40 years of experience in the ad industry. The former global CEO and Chairman of VMLY&R, one of the world’s leading global marketing communications companies, he is now a startup catalyst, entrepreneur, global influencer, published author, and public speaker, as well as board member for American Eagle and Ethan Allen. As an early digital entrepreneur, David has been an active presence online sharing his marketing and digital expertise worldwide, living by the mantra of “do it big or stay in bed”.

Josh is a game designer, award-winning interactive marketer, musician and sci-fi geek. As creative director at the IPG Media Lab, he obsesses over building new media experiences that fuse the physical and digital worlds.

Prior to joining the Lab, Josh co-founded LM/NL, a gaming company focused on blended digital/physical play, and Retoy, a “toys to life” platform bringing Skylanders-like functionality to low-cost toys.

Among Josh and his companies’ accomplishments: the multi-million selling Angry Birds Telepods platform, Hasbro’s top-grossing invention of 2013; best-selling augmented reality shooter Star Wars Arcade: Falcon Gunner; Transformers: Battle Masters for iOS and Android; NERF Cyberhoop; and Lazer Tag: AR, the world’s first augmented reality Lazer Tag toy blaster.

Prior to these endeavors, Josh was a creative director at JWT, where he conceived the Gold Lion- and Webby-award winningBand-Aid Magic Vision: Starring the Muppets, which transformed everyday Band-Aid bandages into AR experiences for parents and kids to share. Prior to JWT, Josh served as VP of Product and Marketing at Israeli startup, Vringo, and, in 2006, founded Ketchum Public Relations’ social media division.

Isaac Showman is the founder and Managing Director of Reuters TV, a disruptive video news app that launched in February 2015. Reuters TV is the world’s first mobile TV news service offering an individually personalized news show that is simultaneously on-demand and up-to-date.

An intrapreneur, he joined Reuters, one of the worlds largest and most established news organizations believing that the organization’s history and reach provided it a unique opportunity to reshape the future of broadcast journalism. He has responsibility for all aspects of the innovative service, which has operations in the Americas, Europe and Asia. Reuters TV has been met by an enthusiastic response from early adopters and the industry and is set for ambitious expansion in the year ahead.

Previously he was a Vice President at The Economist Group, working in London and New York where he launched and and ran a number of new online businesses. Prior to that he was an Executive working on The Economist’s magazine marketing and subscription strategy.

Julienne Thompson currently serves as Vice President of Millennial’s Programmatic Business, overseeing strategy and day-to-day operations for Millennial Media’s ad exchange (MMX), self-service platform (mMedia), and 3rd-party demand and supply relationships. Prior to Millennial, Julienne was Regional Vice President, West Coast Sales, at MediaMath, and prior to MediaMath, was responsible for AOL/Advertising.com’s bidded media business. Julienne graduated with a B.A. in English and minor in General Business Studies from James Madison University, Harrisonburg, VA.

As GM of New Business, Kirt is responsible for driving new revenue generating opportunities and strategic partnerships across advertising and vertical markets outside of StubHub’s core ticketing business.  Joining StubHub in 2011, as part of the Zvents acquisition, Kirt brings more than 25 years of experience in the enterprise software and consumer Internet industries, leading business development, sales and marketing, finance and operations with Oracle, Netscape and Niku as well as a number of successful start-ups.  Kirt holds an MBA from The Anderson School of Management at UCLA as well as a Bachelor’s degree in Human Biology from Stanford University where he serves on the Athletic Board.

Ken Todd is the Vice President of Digital Content Syndication and Mobile Development for Showtime Networks Inc. In this position, Todd is responsible for the company’s promotional digital content distribution initiatives and broadband partnerships with entertainment and video-sharing portals, including full episode sampling campaigns, as well as overseeing analytics for Showtime Networks’ Digital Media group.

Todd also oversees mobile initiatives for Digital Media, which includes the development and operations for smartphone and tablet applications to enhance viewer engagement, and mobile messaging. Additionally, he oversees the development of key mobile advertising initiatives. The company launched the SHOWTIME Sync app for iPad, a second screen companion to SHOWTIME, in 2012, and launched a version for iPhone in 2014. The hallmark of this app is the sync-to-TV feature using automated content recognition, allowing users to get exclusive content and interact with episodes of SHOWTIME series any time they watch.

The SHOWTIME Sync app was nominated for an Emmy® for Outstanding Interactive Program in 2013, and also won the 2012 CTAM Sync-to-Screen Competition and a 2013 Key Art Award from The Hollywood Reporter. Its predecessor, the Showtime Social app for iPad, won the 2012 Webby Award for Integrated Mobile Experience. The company’s interactive mobile advertising initiatives have also garnered industry recognition, with the mobile campaign for the launch of RAY DONOVAN winning an Interactive Advertising Bureau MIXX Gold Award, as well as awards from the Mobile Marketing Association and the Online Media, Marketing and Advertising Awards. The company’s mobile advertising for the fourth season of HOMELAND, featuring a trailer enhanced with tactile effects, was named to the Top 10 mobile campaigns for 3rd Quarter 2014 by Mobile Marketer.

Todd is a member of the Interactive Media Peer Group Executive Committee of the Television Academy and was named to the CableFAX Digital Hot List in 2013, 2014 and 2015. Todd received his M.B.A. in Marketing and Corporate Strategy from the University of Michigan Ross School of Business and his B.A. degree in Economics and International Studies from Miami University in Oxford, Ohio. He works in the company’s New York headquarters.

Mark Trefgarne is Product Director at Facebook, where he oversees product strategy across the company’s AdTech businesses. Mark founded LiveRail in 2008 and led the company as founder and CEO from inception through the acquisition by Facebook in 2014. Prior to founding LiveRail, Mark founded Cleartide, an Internet strategy and development consultancy.

As an acclaimed entrepreneur and visionary leader, Mark frequently speaks at industry conferences and events, has appeared on Bloomberg TV and regularly provides commentary for leading publications such as Advertising Age, AdExchanger, Digiday, MediaPost, and VideoNuze. Mark holds a B.A. in Economics and Business from University College London.

Douglas Wiesen is an Account Director for Joule (WPP), a global full service agency focused on cross screen and mobile experiences. Joule’s roster of clients includes Dell, Paramount, NBC, and Colgate Palmolive. Previous to working at Joule, Doug led content and media strategy for owned mobile, social and editorial properties for Macy’s, Inc. Douglas holds a bachelors in Cultural Anthropology from Connecticut College and an MBA from NYU’s Stern School of Business.

Jared leads DoubleClick product and sales strategy for advertisers seeking to reach audiences in apps.

As digital media time spent continues to shift in app, this means delivering solutions for brand advertisers as much as app promotion and re-engagement advertisers.

He partners with Product Management and Sales Leadership across the Americas, EMEA and APAC to address local market dynamics.

Based in Google’s New York office, Jared has a passion for rethinking advertising so communication rings true. Jared previously held positions at Hyperknowledge (semantic web technology), AOL, and appssavvy. He is a graduate of Emory University, with a major in Economics and minor in Ethics.