IAB Make Mobile Work Webinar Series: Mobile App Engagement
Oct 18 2016
You worked really hard to get your app in the app store and make users aware of it and install it. However, there is a big gap between downloads and active users. Also you would like your active users to engage with the app more often. How to draw your users back to the app and increase their time spent within your app through engagement ad campaigns?
This webinar will offer practical, tactical advice on ad campaigns for engaging your mobile app users. We’ll help you understand how to find the most qualified audience, pique their interest, and measure success.