Event - Webinar

IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies

Sep 12 2018 / 1:00 pm 2:00 pm EST

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      Dynamic creatives, customized in real-time based on data, offer personalized experiences that have fueled the success of many direct-to-consumer brands. The ideal is a perfect marriage of Silicon Valley and Madison Avenue, though the actual implementation is easier said than done. In this webinar, you will see case studies of how other brands have done it successfully, in particular on mobile platforms. We’ll guide you to overcome organizational chasms and technological difficulties and inspir... Read More