IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class – 07.17.17 – 07.20.17


Online Sessions · 07.17.17 - 07.20.17
12:00 pm EST - 1:30 pm EST

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.

For those unable to make the live webinars, you can access a full recording up to thirty days after each session.

 

Each session will be 90-minutes in length:

  • Part 1: Monday, July 17th, Noon to 1:30 pm ET
  • Part 2: Tuesday, July 18th, Noon to 1:30 pm ET
  • Part 3: Wednesday, July 19th, Noon to 1:30 pm ET
  • Part 4: Thursday, July 20th, Noon to 1:30 pm ET
IAB Digital Ad Operations Certification Exam, 4-Part Online Prep Class
COURSE OVERVIEW
Get prepared to take the Digital Ad Ops Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide detailed review of the major content areas outlined in the Exam Blueprint. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.


WHO SHOULD ATTEND

This course is designed for digital ad operations professionals who are preparing for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course; registrants should have at least one year in digital ad operations work experience before attending training.

Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price

Learn more and apply for IAB Digital Ad Operations Certification.

TOPICS COVERED

Campaign goals  Optimization tactics Products & Packaging
Campaign launch Campaign reporting  Documenting workarounds
Checking inventory availability  Investigating discrepancies Feature sunset strategies
Conversion tags Campaign wrap-up reports Perform diagnostics
Entering order details  Campaign analytics Client management
Creative strategy Security checks  Client communications
Performing asset intake  Fraudulent activity Conduct postmortems
Vendor Q&A checks  Emerging technologies  Network architecture
Media plan reviews  Feasibility evaluations  3rd Party inventory
Pre-launch testing Beta testing Packaging & order systems
Developing campaign workflow  Product definition Technical integrations
Competitive separation New business development Fiscal justifications
Campaign performance Success metrics Partner certifications
Troubleshooting Pricing structure Publisher certifications


SYLLABUS

The class content follows the IAB Digital Ad Operations Certification Blueprint.

COST

Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above

QUESTIONS?
Contact [email protected]

Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

Session 1: Monday, July 17th (12-1:30 pm ET)
Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, July 18th (12-1:30 pm ET)
Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, July 19th (12-1:30 pm ET)
Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, July 20th (12-1:30 pm ET)
Ad Technology, Managing Client and Partner Relationships

Doug Wintz
  • Doug Wintz
  • Founder of DMW MediaWorks; IAB Professional Development Faculty

Doug Wintz is a digital media veteran who, starting in 1988, sold and developed online applications for automotive clients like Toyota, Ford and Honda. After holding management positions with Softbank, Uproar and Lycos, Doug founded DMW MediaWorks, a consultancy focused on digital ad operations and technology. For the last decade, Doug has been focused on helping emerging companies build digital ad ops divisions, while helping established companies improve them. This includes over 100 publishing and advertising clients, from The New York Times, to Scripps, to Viacom. This course content was developed through a collaboration of Doug plus a team of industry ad ops experts and IAB staff.

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