Committee & Council - Remote

IAB Data Center of Excellence May 2020 All Committee Meeting

May 14, 2020 / 3:00 pm – 5:00 pm EST

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      All DCOE Members are welcome to attend remotely for exciting updates including a panel discussion to coincide with the release of our most recent white paper Programmatic Advertising: A Close Look at Cannabis, Project Rearc- IAB’s initiative investigating a cookie-less internet, IAB’s latest research on COVID-19’s impact on advertising, plus updates on privacy for America.

      Have you heard of Project Rearc?

      To address the impending changes to third-party cookies and other identifiers, IAB and IAB Tech Lab are collaborating on Project Rearc – a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization.

      The Data Center of Excellence will lead a specialized working group (Project Rearc Business Working Group) to develop business use cases in relation in the loss of third-party cookies.

      To participate in the Project Rearc Business Working Group click here. The kick-off meeting is scheduled for April 27th at 3PM EST, invitations will be sent out soon to those who have signed up.

      To participate in the Tech Lab’s Working Group focused on Accountability and Addressability please click here.