In partnership with IAB Tech Lab, this Working Group will develop business use cases for addressing the upcoming loss of third-party trackers. The group will work towards a series of recommendations related to the impact of these industry developments. This Data Center of Excellence Working Group will meet semi-regularly to discuss issues and share insights into a future without third-party cookie trackers. This Working Group is open to all IAB U.S. member companies. Ideally, this group will be comprised of representatives from all industry sectors to enable healthy, well-rounded exchanges of insights related to both advertising and editorial issues.
If you are interested in joining this group please sign up below:
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