IAB Creator Economy Dinner: A Conversation with YouTube

Haley Kalil is rewriting the script on what it means to be a modern-day influencer. Once a scientist, she’s now a content creator and model who’s taking the internet by storm. Starting with her big win as Sports Illustrated’s Rookie of the Year in 2017, Haley’s journey has been nothing short of remarkable. She’s graced magazine covers, walked runways during New York Fashion week, collabed with A-list celebrities such as Jared Leto, Courtney Cox, Jonas Brothers and Ed Sheeran. Haley has achieved unheard of growth across all of her social platforms, with 13 million collective following garnered in less than a year. Her down-to-earth vibe, comedy skits and relatable content have struck a chord with fans everywhere.

Haley has been named a top fashion icon and creator on Forbes Top 50 2023, she’s been nominated for a Streamy’s, and continues to empower young women around the world to embrace their truest self. Haley Kalil is proof that you can be a model, a scientist, a creator, and a force for positive change all at once. Her journey is an inspiration, showing us that passions can lead to incredible places and that embracing who you are is a superpower in itself.

Total collective following: 14.2M (IG, YT, TT,Snapchat)

Jack joins the IAB with over 20 years of experience at platforms, brands, and agencies leading global research and insights initiatives that foster smarter business decisions. An enthusiastic data-driven storyteller, he’s passionate about exploring the boundaries of research to elevate industry intelligence and strives to inspire action through insights.

Prior to joining the IAB Jack led and scaled global research, insights, and measurement teams at rapidly emerging digital media platforms including Microsoft, EA, LinkedIn, and Spotify. Most recently Jack was at Reddit, where he established the Marketing Sciences organization responsible for advancing ad measurement capabilities and partnerships, producing research amplifying industry awareness and understanding of online communities, and uncovering contextual insights and identifying audience trends that tell the world about their world.

Jack and his teams have accepted awards from industry bodies such as the Advertising Research Foundation and the Insights Association, and he’s had the pleasure of sharing research findings in publications and on industry stages around the globe. He attended Washington University in St. Louis, earning degrees from the Olin School of Business and the Sam Fox School of Design & Visual Arts.

Anne Marie Nelson-Bogle is a “culture shifting exec” (Glamour 2019) who has developed transformative and digital-first brand strategies that deliver sustainable growth for top beauty brands like L’Oreal, Maybelline, and La Roche-Posay. She is a people-first leader focused on building diverse, empowered teams and fostering inclusive cultures that inspire new ways of thinking and collaborating to unlock “the magic”.

Nelson-Bogle is currently VP, YouTube Ads Marketing at Google. Before Google, she served as General Manager of New Business Ventures at L’Oreal USA, Deputy General Manager at L’Oreal Paris, and SVP of Maybelline New York. She has been recognized by Glamour as a 2019 Glamour Women of the Year and by ESSENCE as an ESSENCE Black Women in Beauty.