Committee & Council - New York

IAB B2B Mobile Marketing Town Hall

Oct 19 2015 / 3:00 pm – 5:00 pm EST

No cost to attend
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      Business-to-business (B2B) is a phenomenally important industry vertical, but one that sometimes feels overlooked in conversations about the impact of mobile on how marketers reach audiences. As with all media, however, B2B media are seeing a distinct shift in their readers/viewers from desktop to smartphones and tablets. How can marketers best reach mobile audiences relevant to B2B-specific products and services? What’s the role of social in a mobile B2B strategy? What tactics work well for d... Read More