IAB at 2015 Mobile World Congress

Barcelona · 03.02.15

Top 5 Things the Advertising Industry Needs to Know about Mobile Right Now

Presented by IAB in partnership with Facebook and Nasdaq

As consumers demand more from mobile experiences, what do advertisers need to know about the mobile landscape to be successful? IAB, Nasdaq, and Facebook cordially invite you to their first-ever day-long summit at Mobile World Congress in Barcelona where industry leaders will tackle the most important questions in the mobile space.

  • In the age of wearables and IOT, how is mobile even defined?
  • Is it possible for brands to produce mobile creative that moves heart and minds?
  • Can mobile success ever really be measured?
  • Are the “walled garden” issues around apps insurmountable?
  • Is mobile the medium to generate the second coming of interruptive advertising?

Featured speakers include:

  • Bob Pittman, Chairman and CEO, iHeartMedia
  • Mike Parker, Global Chief Digital Officer, McCann Worldgroup
  • Sarah Personette, Head of Global Business Marketing, Facebook
  • Russell Rubino, Vice President of Global Marketing, Nasdaq
  • Randall Rothenberg, President & CEO, Interactive Advertising Bureau
  • Plus additional advertising executives and technologists from across the globe

This event is by invitation only.

The special all-day event will be held at Fira Gran Via in Barcelona from 10:00am to 5:00pm on Monday, March 2, 2015.

9:30 am - 10:30 am


10:30 am - 10:45 am

Cutting through the Noise

What Marketers & Media Executives Need to Know About Mobile RIGHT NOW

10:45 am - 11:30 am

Time Travel: Planet Mobile

11:30 am - 12:15 pm

Beyond Time and Space

How can we Define Mobile in a World Gone Full Untethered?

12:15 pm - 1:00 pm


1:00 pm - 1:30 pm

People First. Mobile Now. Evolving in a Connected World

1:30 pm - 2:00 pm

Innovation roundup – presented by Nasdaq

2:00 pm - 2:30 pm

A Fireside Chat with

2:30 pm - 3:00 pm

A Fireside Chat with

3:00 pm - 3:15 pm

Networking Break

3:15 pm - 3:45 pm

A Fireside Chat with

3:45 pm - 4:05 pm

Defining Mobile & Mobility

4:05 pm - 4:45 pm

Closing Keynote

4:45 pm - 6:00 pm

Closing Cocktails

  • Anna Bager
  • Senior Vice President and General Manager, Mobile and Video
  • IAB
  • @annabager

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

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Robert Bridge
  • Robert Bridge
  • Vice President, Head of International Marketing
  • Yahoo

Robert Bridge is Vice President and Head of International Marketing at Yahoo and has worked for the company for five years. Robert is responsible for the company’s marketing strategy and operations, which includes consumer and B2B marketing, across EMEA, LATAM, India, South East Asia and Canada. Before heading up International Marketing at Yahoo, Robert oversaw Marketing for the EMEA region, including Research and Public Relations. Prior to that, Robert was responsible for the EMEA B2B marketing activities, which aimed to engage with agencies, advertisers and partners.

Prior to joining Yahoo, Robert was Global Marketing Director at Phorm, a personalisation technology company, where he was responsible for their worldwide trade and consumer marketing. He also worked in the U.S. as Vice President of Marketing and Business development for Transit TV, a digital out-of-home company and U.S.-based division of the Torstar Corporation. Before working in the U.S. for Transit TV, Robert was the Strategic Development Manager for the digital division of the Telegraph group, where he introduced some of the first pay-walls within digital media.

His first job after graduating was on the John Lewis management programme. Robert received a BSC with Honours in Environmental Biology from the University of Newcastle-upon-Tyne in the UK.

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Jasbinder (Jazz) Bhoot
  • Jasbinder (Jazz) Bhoot
  • Vice President, Head of Worldwide Marketing
  • eASIC

Jasbinder Bhoot (Jazz) has more than 20 years of ASIC and FPGA experience. Jazz is Vice President and Head of Worldwide Marketing at eASIC where he is responsible for setting the marketing strategy with overall responsibility for product definition and deployment. Prior to joining eASIC, Jazz was part of the vertical marketing team at Xilinx. In this role, he managed the partner solutions team that included IP, design services, EDA, and ASSP vendors. Jazz has also held technical and business management positions at LSI Logic, Altera, Sony Semiconductor, and Texas Instruments. Jazz holds a B.S. in Electronic Engineering from the University of Westminster and an M.B.A. from the University of Nottingham.

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Jeffrey Cole
  • Jeffrey Cole
  • Director, Center for the Digital Future
  • USC Annenberg School for Communication and Journalism

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.” Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.

In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.

In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.

Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.

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Gerry D’Angelo
  • Gerry D’Angelo
  • European Media Director
  • Mondelēz International

Gerry D’Angelo leads the media function in Europe for Mondelēz International, one of the most innovative and forward thinking companies around today with brands such Oreo, Cadbury, Trident and Philadelphia. Prior to working at Mondelēz International Gerry held roles at Cheil, the in-house advertising agency for Samsung the giant South Korean conglomerate, Sky the UK’s leading multi-platform pay tv broadcaster and Starcom where he worked on brands such as McDonalds, P&G and Kellogg. His broad experience in agencies, media owners and on the client side, in both marketing and media specialist roles, have made him a sought after speaker and judge at industry conferences. Gerry lives in Switzerland with his wife and two children.

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Denelle Dixon-Thayer
  • Denelle Dixon-Thayer
  • Senior Vice President of Business and Legal Affairs
  • Mozilla

As Senior Vice President of Business and Legal Affairs, Denelle Dixon-Thayer leads Mozilla’s global business development, public policy and legal teams. In this role Denelle manages Mozilla’s strategic partnerships, focuses on sustainability for the organization and creates and supports Mozilla’s public policy initiatives. Denelle joined Mozilla in 2012 as Associate General Counsel after working as an outside advisor to the Project for several years.

Denelle has been working in the tech sector on business, policy and legal issues for the last fifteen years. Prior to Mozilla, Denelle was Director of Legal and Investor Relations at Terra Firma, a private equity firm based in the UK, where she handled brand issues and complex risk assessment for the firm and its portfolio businesses. Before working at Terra Firma, Denelle managed the legal team at Yahoo! that advised on its most successful products, including mail, messenger, home page, finance, sports and news. She also counseled Yahoo! on human rights, antitrust and litigation issues.

Denelle has a B.A. from the University of California, Davis and a J.D. from University of California, Hastings College of the Law. After law school, she clerked for Judge David A. Ezra, United States District Court for the District of Hawaii.

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Thomas Fellger
  • Thomas Fellger
  • Founding Partner and Group CEO
  • iconmobile

Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile design and business solutions. Thomas spearheaded the development of iconmobile’s own content management system – the icsmp development platform – which the Company licenses to prominent clients including BMW, Mini, Heineken and Microsoft. He also created a sub-division within iconmobile, icon incar, while develops automotive interface designs and concepts for leading automobile manufacturers such as Mini and Audi.

Prior to founding iconmobile, Thomas led the mobile practice team at Icon Media Labs, a large Web-based agency. During his tenure, Thomas built a successful team of mobile designers and engineers, and collectively launched the imode wireless Internet portal in several European countries. Thomas came to Icon Media Labs from Deutsche Telecom where he worked as a trend scout, evaluating the most cutting-edge mobile applications and services available in Asia.

Thomas began his career in the mobile space in 1998 at NTT, one of the largest telecommunications companies in the world, where he was instrumental in the development of the imode portal among other mobile products and services.

Thomas is now a frequent speaker at many global, mobile focused conferences such as the GSMA’s Mobile World Congress, CTIA, and Mobile Marketing Association events; amongst many others. He also serves as a mentor for Axel Springer’s Plug and Play program, as an advisor to the United Nations Population Fund, and guides many new technology start-ups.

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Erin Kienast
  • Erin Kienast
  • SVP/Director of Mobility
  • Starcom USA

Erin Kienast is SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration within larger AOR accounts. She has also led her teams in developing foundational playbooks that serve as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clients and brands.

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Adam Kostyál
  • Adam Kostyál
  • Senior Vice President, Global Listing Services - EMEA
  • Nasdaq

Adam Kostyál is the Senior Vice President of Global Listing Services – EMEA at Nasdaq. In addition to the more than 800 companies listed at the Nordic Exchanges (Stockholm, Copenhagen, Helsinki and Iceland), Nasdaq has more than 160 European companies that are either primarily listed or dual listed on Nasdaq in the USA. Adam has been with Nasdaq for more than 13 years. Most recently, Adam was VP of Market Technology Sales responsible for sales, account management, and business development for the European, Central and Eastern European regions. Prior to joining Nasdaq, Adam held various positions with Enron, Cell Network and Bloomberg. He holds a BSc in Economics and Marketing from Vrije Universiteit de Bruxelles and speaks four languages including English, Swedish, Italian and French.

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Nicola Mendelsohn
  • Nicola Mendelsohn
  • Vice President, EMEA
  • Facebook

Nicola Mendelsohn joined Facebook in June 2013 as the Vice President of Facebook EMEA.

Previously she was Executive Chairman at the advertising agency Karmarama. She is the co-chair of the Creative Industries Council a joint forum between the creative industries and Government. Prior to Karmarama, Nicola was the Deputy Chairman of Grey London and a Board Director at BBH.

Previous roles include being the first woman President of the IPA, Director of the Fragrance Foundation, a board member of CEW, Trustee of the White Ribbon Alliance and Corporate chair of Women’s Aid.

Nicola is a Director of the Women’s Prize for Fiction.

Her greatest joy in life comes from her husband Jon and their four children Gabi, Danny, Sam and Zac.

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Gary Morrison
  • Gary Morrison
  • SVP of Retail
  • Brand Expedia Worldwide

Gary joined Expedia in 2011 as Vice President and General Manager EMEA, and was appointed Senior Vice President and Head of Retail Expedia Worldwide in 2013. Based in London, Gary is currently responsible for managing Brand Expedia’s worldwide P&L, including Brand Marketing, Pricing, Merchandising, Promotions and Customer Experience across Mobile, Tablet and Desktop Channels.

Gary joined Expedia from Google, where he was the Head of Global Sales Operations for Google’s Online Sales Channel, responsible for developing and deploying analytical sales and marketing techniques across Google’s small to medium customer base (circa $12Bn Sales). Prior to this, Gary held several senior management positions at Motorola’s Mobile Devices division during 2002-7, including Vice President and Head of Product Management for Motorola’s Smartphone division (2007-8), Vice President & General Manager of the Vodafone business relationship ($1Bn Sales, 2005-7) and Vice President, World Wide Supply Chain Operations.

Before joining Motorola, Gary co-founded an online frequent flyer based rewards business in the UK, winning blue chip clients such as the Carphone Warehouse, Virgin Atlantic, Reuters and the BBC. In late 2001, Gary sold the business to Bertelsmann AG, and was subsequently appointed by GE’s private equity group to the board of one of their portfolio companies. The move to launch his own business followed 10 years in corporate development/M&A, consulting and engineering roles at General Electric, Booz Allen & Hamilton and Schlumberger France respectively. Gary holds an MBA from INSEAD, France and a Masters Degree in Engineering (MEng, Distinction) from Leeds University UK.

Gary is a keen traveller, skier and long distance runner and has spent time working or exploring new destinations around the world including Europe, the US, Latin America, Asia, Africa and India.

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Mike Parker
  • Mike Parker
  • Global Chief Digital Officer
  • McCann Worldgroup

As Global Chief Digital Officer for McCann Worldgroup, Mike is responsible for setting the digital vision and advancing digital capabilities across the core of the McCann organization. Mike works closely with the agency’s key global clients to help them connect with technology and innovation and to develop strategies to bring their brands to life across digital, social and mobile channels. He works within the agency to develop innovative new digital practices and offerings and to create the pipeline of talent and industry partnerships needed to ensure continuous evolution and growth.

Mike is a three-time member of teams receiving Digital Agency of the Year honors (once at Tribal DDB and twice at Goodby Silverstein & Partners ) a past President of the San Francisco / Bay Area Interactive Group and was a member of the inaugural Cannes Innovation Lion jury. Mike joined McCann from Tribal DDB where he had served as Co-President for the US network. Mike lives in Silicon Valley with his family.

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Patricia Parra
  • Patricia Parra
  • Chief Marketing Officer
  • Shazam

Patricia Parra is responsible for driving Shazam’s brand vision, crafting the marketing and communications strategies and leading the overall marketing function for the company. She brings more than 15 years of experience in consumer marketing for entertainment and digital brands. Parra joins Shazam from OUYA where she served as the CMO for the popular gaming start-up and Kickstarter darling. She also has extensive experience with television and video from her time as Head of Content Marketing at Hulu when she was part of the Digital Network Distribution team at HBO, where she was instrumental in the implementation and marketing of revolutionary entertainment products including HBO On Demand and HBO GO.

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Lindsay Pattison
  • Lindsay Pattison
  • Chief Executive Officer
  • Maxus Worldwide
  • @lindsaymaxus

Lindsay has been described as a positive force of nature. As UK CEO she has transformed the WPP owned UK media agency Maxus, growing revenue, staff base and profit sevenfold in just over four years. Lindsay then expanded this drive across the rest of the Maxus network as global Chief Strategy Officer (CSO), looking after planning, effectiveness, product development and new business. In October 2014 Lindsay continued her growth within GroupM and was appointed CEO of Maxus Worldwide.

Her previous roles have included time at PHD, client-side at Sony Ericsson after starting out at Young and Rubicam.

Lindsay was named one of Cranfield’s FTSE Board Report’s 100 Women to Watch in 2014. She holds a high profile in the media industry, speaking regularly at events and chairing the industry Media360 conference in 2014. She is the President of Women in Advertising & Communications London (WACL) and vice chair of the WEF Global Agenda Council on the Future of Media. Lindsay blogs for the Huff Post and is an avid industry tweeter @lindsaymaxus.

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Sarah Personette
  • Sarah Personette
  • Head of Global Business Marketing
  • Facebook

Sarah re-joined Facebook in October 2015 to lead Global Business Marketing. The core mission of the GBM organization is to be in service of growing our customers’ business through building, customizing, and distributing best in class Facebook marketing solutions around the world.

Before rejoining Facebook, Sarah led Universal McCann’s US Operation. In her role as US President of the agency, Sarah led cross-channel buying and planning, analytics, custom content, strategy, and business development.

Prior to this, Sarah built and led Facebook’s Global Agency Team. In this role, Sarah focused on building out relationships with the Agency community. Furthermore, she led the combination of creative and strategic thinking to turn cross-channel campaigns into socially enabled.

With a long career on the agency side, she was an SVP at Starcom Mediavest Group leading the Mars Wrigley AOR and has extensive experience across CPG, Beverages, Pharmaceuticals, and Consumer Electronics.

A few of Sarah’s industry recognitions include Ad Age’s Top 40 under 40 Marketing Stars, a two time CMA & MIXX finalist, and an Emmy finalist.

Sarah serves on several Board and Advisory Councils such as AWNY’s Board of Directors and Northwestern University’s Regional Board. She is a two time Rotary International Paul Harris Fellow. However, her greatest achievement in life is being a proud mother of two.

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Bob Pittman 2
  • Bob Pittman
  • Chairman and Chief Executive Officer
  • iHeartMedia, Inc.
  • @PittmanRadio

Bob Pittman is Chairman and CEO of iHeartMedia, Inc., the number one audio company in America —and number one media outlet as well—by reach, with over a quarter-billion monthly broadcast listeners. iHeartMedia is also a major presence on many other platforms, including its iHeartRadio digital service; social; podcasts; influencers; and live concerts and events.

iHeartMedia has also created a unique and robust data platform and the only programmatic advertising platform for broadcast radio.

Pittman is the co-founder and programmer who led the team that created MTV. He has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises and was COO of America Online, Inc. and AOL Time Warner.

Pittman has been inducted into the Advertising Hall of Fame and the Broadcasting and Cable Hall of Fame; received AdWeek’s first ‘Media Visionary’ award; was named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture”; and was recognized as one of Life Magazine’s “Five Original Thinkers of the 80s” as well as the eighth of Life Magazine’s “50 Most Influential Boomers.”

Pittman is the former chairman of both the New York Public Theater and the poverty-fighting organization the Robin Hood Foundation.

Pittman began his career at 15 as a radio announcer in his native Mississippi.

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Randall Rothenberg - Staff

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

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Russell Rubino
  • Russell Rubino
  • Vice President of Global Marketing
  • Nasdaq

Russ Rubino joined Nasdaq as Vice President of Marketing in early 2013. In this role, Russ is responsible for leading all global marketing and brand efforts. Prior to Nasdaq, Russ was at TIAA-CREF, where he led the development and execution of all digital marketing and web efforts for the firm’s Asset Management division. Prior to TIAA-CREF, Russ was SVP of Marketing and Digital Strategy at MF Global, where he managed all marketing efforts globally, building brand awareness and driving lead generation.

Earlier in his career, Russ spent 10 years in marketing roles at GE Capital and Genworth Financial. He began his career working at several direct response advertising agencies. Russ has more than 25 years of experience in marketing across all media, from strategy development to execution and analysis. He holds multiple FINRA licenses including the S3, S7, S24 and S63 as well as a Green belt in Six Sigma.

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  • David Sable
  • Global Chief Executive Officer
  • Y&R

“Do it big, or stay in bed.”

That’s David’s belief, and it says it all — why bother if you can’t do it right?

David Sable became Global CEO of Y&R in February 2011, but Y&R has long been in his blood. He joined the Y&R training program in 1976, and he credits this induction into the business as the foundation for much of what he has done in his life.

He went on to Wells Rich Greene, working on Procter & Gamble, and then to Miller Advertising to work on Kinney Shoes, before moving to Israel. There he cofounded an agency, which reinforced his entrepreneurial spirit and was his first foray into high tech.

David rejoined the Y&R family on his return to the U.S., working for both Burson-Marsteller and Cohn & Wolfe, counseling great clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola. He came back to Y&R Advertising in 1990, to lead the global portion of Colgate-Palmolive and then helped to win the United States Postal Service consolidated account, for whom, among other things, David and his team built the industry’s very first client website, won the first-ever interactive television award and created a logo that is still in use today.

David believes that the core of our business is about striking a balance between creativity — the storytelling we do — and innovation, which drives the story through the right channels to create new consumer experiences. This has always been true, of course, and Y&R has been a pioneer in developing media, but digital has changed everything once again.

In the early days of the Internet, as a cofounder of Genesis Direct, Y&R created a direct-to-fan Internet presence for the National Hockey League, Major League Baseball, the National Football League and the National Basketball Association, leveraging the consumer’s buying preferences between analog-catalogue, brick-and-mortar and digital retail. In doing so, the power and persuasion of digital started to gain recognition and take its place in the consumer equation.

When David joined Wunderman, where he spent 10 years as Vice Chairman and COO, his biggest task was building on the company’s heritage as a data-based marketer and showing that it is data that drives marketing, not simply one channel. As a result, he helped transform the agency into one of the world’s leading digital networks.

At Y&R, David sees the greatest competitive differentiator to be the agency’s ability to create a complete experience for consumers that bridges the detail and physical worlds. While digital is everything, not everything is digital, and Y&R is eminently positioned as storytellers and innovators.

David has a strong online presence: he has been blogging since 2006, writing The Weekly Ramble, and has also written for Google Think Insights and Fast Company. He is a frequent contributor to The Huffington Post and LinkedIn and his views have been featured in many publications including Advertising Age, Adweek, Forbes, Yahoo! and Microsoft Advertising.

David believes it is important to be active in the industry. He is Director-at-Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He is also a director of the Advertising Council and has served on a wide range of juries — his favorite in recent years being the Titanium panel at Cannes. David is often asked to speak about marketing and digital, and serves as an adviser to many digital start-ups around the world.

David is equally passionate about giving back to the community. In the last year he became Chair of UNICEF’s New York Board and he has served on the New Yorkers Volunteer State Office of National and Community Service Commission since 2010. In 2008, the Mayor of the City of New York, Michael R. Bloomberg, appointed David to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs, on which he still serves. David also serves on a number of educational and other charitable boards including the UNCF.

David and his wife, Debbie, have two daughters and three treasured grandchildren — Henry, Teddy and their newborn sister Gemma.

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