As consumers demand more from mobile experiences, what do advertisers need to know about the mobile landscape to be successful? IAB, Nasdaq, and Facebook cordially invite you to their first-ever day-long summit at Mobile World Congress in Barcelona where industry leaders will tackle the most important questions in the mobile space.
Featured speakers include:
This event is by invitation only.
The special all-day event will be held at Fira Gran Via in Barcelona from 10:00am to 5:00pm on Monday, March 2, 2015.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Robert Bridge is Vice President and Head of International Marketing at Yahoo and has worked for the company for five years. Robert is responsible for the company’s marketing strategy and operations, which includes consumer and B2B marketing, across EMEA, LATAM, India, South East Asia and Canada. Before heading up International Marketing at Yahoo, Robert oversaw Marketing for the EMEA region, including Research and Public Relations. Prior to that, Robert was responsible for the EMEA B2B marketing activities, which aimed to engage with agencies, advertisers and partners.
Prior to joining Yahoo, Robert was Global Marketing Director at Phorm, a personalisation technology company, where he was responsible for their worldwide trade and consumer marketing. He also worked in the U.S. as Vice President of Marketing and Business development for Transit TV, a digital out-of-home company and U.S.-based division of the Torstar Corporation. Before working in the U.S. for Transit TV, Robert was the Strategic Development Manager for the digital division of the Telegraph group, where he introduced some of the first pay-walls within digital media.
His first job after graduating was on the John Lewis management programme. Robert received a BSC with Honours in Environmental Biology from the University of Newcastle-upon-Tyne in the UK.
Jasbinder Bhoot (Jazz) has more than 20 years of ASIC and FPGA experience. Jazz is Vice President and Head of Worldwide Marketing at eASIC where he is responsible for setting the marketing strategy with overall responsibility for product definition and deployment. Prior to joining eASIC, Jazz was part of the vertical marketing team at Xilinx. In this role, he managed the partner solutions team that included IP, design services, EDA, and ASSP vendors. Jazz has also held technical and business management positions at LSI Logic, Altera, Sony Semiconductor, and Texas Instruments. Jazz holds a B.S. in Electronic Engineering from the University of Westminster and an M.B.A. from the University of Nottingham.
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past three decades. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. He is Director of the Center for the Digital Future and a Research Professor at the USC Annenberg School.
Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of Internet technology conducted in more than 30 countries. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues and regularly makes presentations across the U.S. and in Europe, Asia, Latin America, the Middle East and Africa.
Gerry D’Angelo leads the media function in Europe for Mondelēz International, one of the most innovative and forward thinking companies around today with brands such Oreo, Cadbury, Trident and Philadelphia. Prior to working at Mondelēz International Gerry held roles at Cheil, the in-house advertising agency for Samsung the giant South Korean conglomerate, Sky the UK’s leading multi-platform pay tv broadcaster and Starcom where he worked on brands such as McDonalds, P&G and Kellogg. His broad experience in agencies, media owners and on the client side, in both marketing and media specialist roles, have made him a sought after speaker and judge at industry conferences. Gerry lives in Switzerland with his wife and two children.
As Senior Vice President of Business and Legal Affairs, Denelle Dixon-Thayer leads Mozilla’s global business development, public policy and legal teams. In this role Denelle manages Mozilla’s strategic partnerships, focuses on sustainability for the organization and creates and supports Mozilla’s public policy initiatives. Denelle joined Mozilla in 2012 as Associate General Counsel after working as an outside advisor to the Project for several years.
Denelle has been working in the tech sector on business, policy and legal issues for the last fifteen years. Prior to Mozilla, Denelle was Director of Legal and Investor Relations at Terra Firma, a private equity firm based in the UK, where she handled brand issues and complex risk assessment for the firm and its portfolio businesses. Before working at Terra Firma, Denelle managed the legal team at Yahoo! that advised on its most successful products, including mail, messenger, home page, finance, sports and news. She also counseled Yahoo! on human rights, antitrust and litigation issues.
Denelle has a B.A. from the University of California, Davis and a J.D. from University of California, Hastings College of the Law. After law school, she clerked for Judge David A. Ezra, United States District Court for the District of Hawaii.
Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile design and business solutions. Thomas spearheaded the development of iconmobile’s own content management system – the icsmp development platform – which the Company licenses to prominent clients including BMW, Mini, Heineken and Microsoft. He also created a sub-division within iconmobile, icon incar, while develops automotive interface designs and concepts for leading automobile manufacturers such as Mini and Audi.
Prior to founding iconmobile, Thomas led the mobile practice team at Icon Media Labs, a large Web-based agency. During his tenure, Thomas built a successful team of mobile designers and engineers, and collectively launched the imode wireless Internet portal in several European countries. Thomas came to Icon Media Labs from Deutsche Telecom where he worked as a trend scout, evaluating the most cutting-edge mobile applications and services available in Asia.
Thomas began his career in the mobile space in 1998 at NTT, one of the largest telecommunications companies in the world, where he was instrumental in the development of the imode portal among other mobile products and services.
Thomas is now a frequent speaker at many global, mobile focused conferences such as the GSMA’s Mobile World Congress, CTIA, and Mobile Marketing Association events; amongst many others. He also serves as a mentor for Axel Springer’s Plug and Play program, as an advisor to the United Nations Population Fund, and guides many new technology start-ups.
Erin Kienast is SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration within larger AOR accounts. She has also led her teams in developing foundational playbooks that serve as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clients and brands.
Adam Kostyál is the Senior Vice President of Global Listing Services – EMEA at Nasdaq. In addition to the more than 800 companies listed at the Nordic Exchanges (Stockholm, Copenhagen, Helsinki and Iceland), Nasdaq has more than 160 European companies that are either primarily listed or dual listed on Nasdaq in the USA. Adam has been with Nasdaq for more than 13 years. Most recently, Adam was VP of Market Technology Sales responsible for sales, account management, and business development for the European, Central and Eastern European regions. Prior to joining Nasdaq, Adam held various positions with Enron, Cell Network and Bloomberg. He holds a BSc in Economics and Marketing from Vrije Universiteit de Bruxelles and speaks four languages including English, Swedish, Italian and French.
Nicola Mendelsohn is the Head of Global Business Group at Meta, where she leads the company’s relationships with top marketers and agencies for all of our family of apps as well as global partnerships and engineering.
Nicola previously served as Vice President for Europe, Middle East, and Africa for Meta – a role she held since 2013. During that time, Nicola spearheaded the growth of EMEA into a multi-billion dollar business and led Meta’s expansion into countries like Israel, Norway, Austria and Denmark.
She is currently a non-executive director of Diageo, sits on the Mayor of London’s Business Advisory Board, and is co-president of the charity Norwood. In 2019, Nicola founded and launched the Follicular Lymphoma Foundation, a charity focused solely on raising funds to help the thousands of people living with Follicular Lymphoma to live well and get well.
Prior to joining Meta, Nicola worked in advertising for over 20 years working at BBH, Grey and Karmarama. Her previous roles include: first female President of the IPA (the advertising industry trade body), Trustee of The White Ribbon Alliance, Chairman of Women’s Aid Development Board and President of the Women in Advertising and Communications London club (WACL). She was also a Director of the Women’s Prize for Fiction, member of the UK government’s Digital Economy Council and Co-Chair of the UK Government’s Creative Industries Council. Previously, she served as a director of Cosmetic Executive Women and The Fragrance Foundation in the UK.
In 2015, she was awarded a Commander of the British Empire (CBE) for services to the creative industries in the UK. Her greatest joy in life comes from her husband Jon and her four children Gabi, Danny, Sam and Zac.
Gary joined Expedia in 2011 as Vice President and General Manager EMEA, and was appointed Senior Vice President and Head of Retail Expedia Worldwide in 2013. Based in London, Gary is currently responsible for managing Brand Expedia’s worldwide P&L, including Brand Marketing, Pricing, Merchandising, Promotions and Customer Experience across Mobile, Tablet and Desktop Channels.
Gary joined Expedia from Google, where he was the Head of Global Sales Operations for Google’s Online Sales Channel, responsible for developing and deploying analytical sales and marketing techniques across Google’s small to medium customer base (circa $12Bn Sales). Prior to this, Gary held several senior management positions at Motorola’s Mobile Devices division during 2002-7, including Vice President and Head of Product Management for Motorola’s Smartphone division (2007-8), Vice President & General Manager of the Vodafone business relationship ($1Bn Sales, 2005-7) and Vice President, World Wide Supply Chain Operations.
Before joining Motorola, Gary co-founded an online frequent flyer based rewards business in the UK, winning blue chip clients such as the Carphone Warehouse, Virgin Atlantic, Reuters and the BBC. In late 2001, Gary sold the business to Bertelsmann AG, and was subsequently appointed by GE’s private equity group to the board of one of their portfolio companies. The move to launch his own business followed 10 years in corporate development/M&A, consulting and engineering roles at General Electric, Booz Allen & Hamilton and Schlumberger France respectively. Gary holds an MBA from INSEAD, France and a Masters Degree in Engineering (MEng, Distinction) from Leeds University UK.
Gary is a keen traveller, skier and long distance runner and has spent time working or exploring new destinations around the world including Europe, the US, Latin America, Asia, Africa and India.
As Global Chief Digital Officer for McCann Worldgroup, Mike is responsible for setting the digital vision and advancing digital capabilities across the core of the McCann organization. Mike works closely with the agency’s key global clients to help them connect with technology and innovation and to develop strategies to bring their brands to life across digital, social and mobile channels. He works within the agency to develop innovative new digital practices and offerings and to create the pipeline of talent and industry partnerships needed to ensure continuous evolution and growth.
Mike is a three-time member of teams receiving Digital Agency of the Year honors (once at Tribal DDB and twice at Goodby Silverstein & Partners ) a past President of the San Francisco / Bay Area Interactive Group and was a member of the inaugural Cannes Innovation Lion jury. Mike joined McCann from Tribal DDB where he had served as Co-President for the US network. Mike lives in Silicon Valley with his family.
Patricia Parra is responsible for driving Shazam’s brand vision, crafting the marketing and communications strategies and leading the overall marketing function for the company. She brings more than 15 years of experience in consumer marketing for entertainment and digital brands. Parra joins Shazam from OUYA where she served as the CMO for the popular gaming start-up and Kickstarter darling. She also has extensive experience with television and video from her time as Head of Content Marketing at Hulu when she was part of the Digital Network Distribution team at HBO, where she was instrumental in the implementation and marketing of revolutionary entertainment products including HBO On Demand and HBO GO.
Lindsay has been described as a positive force of nature. As UK CEO she has transformed the WPP owned UK media agency Maxus, growing revenue, staff base and profit sevenfold in just over four years. Lindsay then expanded this drive across the rest of the Maxus network as global Chief Strategy Officer (CSO), looking after planning, effectiveness, product development and new business. In October 2014 Lindsay continued her growth within GroupM and was appointed CEO of Maxus Worldwide.
Her previous roles have included time at PHD, client-side at Sony Ericsson after starting out at Young and Rubicam.
Lindsay was named one of Cranfield’s FTSE Board Report’s 100 Women to Watch in 2014. She holds a high profile in the media industry, speaking regularly at events and chairing the industry Media360 conference in 2014. She is the President of Women in Advertising & Communications London (WACL) and vice chair of the WEF Global Agenda Council on the Future of Media. Lindsay blogs for the Huff Post and is an avid industry tweeter @lindsaymaxus.
Sarah re-joined Facebook in October 2015 to lead Global Business Marketing. The core mission of the GBM organization is to be in service of growing our customers’ business through building, customizing, and distributing best in class Facebook marketing solutions around the world.
Before rejoining Facebook, Sarah led Universal McCann’s US Operation. In her role as US President of the agency, Sarah led cross-channel buying and planning, analytics, custom content, strategy, and business development.
Prior to this, Sarah built and led Facebook’s Global Agency Team. In this role, Sarah focused on building out relationships with the Agency community. Furthermore, she led the combination of creative and strategic thinking to turn cross-channel campaigns into socially enabled.
With a long career on the agency side, she was an SVP at Starcom Mediavest Group leading the Mars Wrigley AOR and has extensive experience across CPG, Beverages, Pharmaceuticals, and Consumer Electronics.
A few of Sarah’s industry recognitions include Ad Age’s Top 40 under 40 Marketing Stars, a two time CMA & MIXX finalist, and an Emmy finalist.
Sarah serves on several Board and Advisory Councils such as AWNY’s Board of Directors and Northwestern University’s Regional Board. She is a two time Rotary International Paul Harris Fellow. However, her greatest achievement in life is being a proud mother of two.
Bob Pittman is the Chairman and CEO and cofounder of iHeartMedia, Inc., the leading audio company in America, with the largest audience in broadcast radio, streaming radio and podcasting.
Pittman led the creation of iHeartMedia, transforming a broadcast radio company into the number one audio company in America. He was also the co-founder and programmer who led the team that created MTV, and has led well-known industry transformations in television, music, real estate, internet, advertising and audio as CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, Time Warner Enterprises and Clear Channel Outdoor; and as COO of America Online, Inc. and later AOL Time Warner. Pittman was also a founding member of the New York-based Pilot Group investment firm and was the cofounder and original lead investor in Casa Dragones tequila.
Pittman has also served on the boards of Cendant; Realogy; Electronic Arts; and Excite, in addition to MTV Networks; America Online; AOL Time Warner; and Clear Channel.
Among many honors, Pittman has been inducted into the Advertising Hall of Fame, the Cable hall of fame and the Broadcasting and Cable Hall of Fame; received AdWeek’s first ‘Media Visionary’ award; was named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture”; and received the International Radio and Television Society’s Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life’s “Five Original Thinkers of the ’80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers.”
Pittman is a committed philanthropist, including serving on the boards of the poverty-fighting Robin Hood Foundation, where he also served as Chairman; the Parker Institute for Cancer lmmunotherapy (PICI); and the Rock and Roll Hall of Fame. He previously served as a founding board member of the Lupus Research Alliance and was also on the boards of the New York Public Theater, where he also served as Chairman; the New York City Ballet; New York University Medical Center; the Smithsonian National Air and Space Museum; and the Corcoran Gallery of Art.
Pittman began his career at 15 as a radio announcer in his native Mississippi.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.
Russ Rubino joined Nasdaq as Vice President of Marketing in early 2013. In this role, Russ is responsible for leading all global marketing and brand efforts. Prior to Nasdaq, Russ was at TIAA-CREF, where he led the development and execution of all digital marketing and web efforts for the firm’s Asset Management division. Prior to TIAA-CREF, Russ was SVP of Marketing and Digital Strategy at MF Global, where he managed all marketing efforts globally, building brand awareness and driving lead generation.
Earlier in his career, Russ spent 10 years in marketing roles at GE Capital and Genworth Financial. He began his career working at several direct response advertising agencies. Russ has more than 25 years of experience in marketing across all media, from strategy development to execution and analysis. He holds multiple FINRA licenses including the S3, S7, S24 and S63 as well as a Green belt in Six Sigma.
David Sable is an advertising industry veteran with over 40 years of experience in the ad industry. The former global CEO and Chairman of VMLY&R, one of the world’s leading global marketing communications companies, he is now a startup catalyst, entrepreneur, global influencer, published author, and public speaker, as well as board member for American Eagle and Ethan Allen. As an early digital entrepreneur, David has been an active presence online sharing his marketing and digital expertise worldwide, living by the mantra of “do it big or stay in bed”.