Join us for the IAB & 4A’s Long Form T’s & C’s Education Townhall on Tuesday, March 27th from 4-5PM EST.
By way of history, over the past year, IAB and the 4A’s–along with key publishers, agencies and holding companies—have been developing the addendum through joint working group effort. An earlier draft of the addendum was reviewed at a Legal / Finance council meeting in November of last year. Designed to serve as a supplement to the standard 3.0 T’s & C’s, the Long Form Video Addendum will be used by parties in a transaction as a starting point to address technical and business issues specific to advertising in TV long-form video. Click HERE to view the T’s & C’s, the Long Form Video Addendum.
In this education session, working group members will share tips for how buyers and sellers can use the addendum. The overarching goal is—through a common set of definitions and provisions–to streamline processes, and ultimately save time and money for members of the long form video buying and selling community.
We hope to see you there!