Technology has created an audio first environment where consumers expect to interact with devices using their voice and receive content audibly. These trends create tremendous opportunities for advertisers looking to build strong relationships with consumers.
Increasingly, brands across industries are leveraging audio as key component in their content marketing and branding strategies. Sukhi Sahni, Director of External Communications and PR at Capitol One in conversation with Gina Garrubbo, National Public shares how Capitol One uses audio to share compelling stories with its target consumers.
115 million Americans drive to work alone and new research shows that 30% of daily audio consumption takes place in the car. With the changes in technology and connectivity in car, what are daily car commuters listening to? This panel will feature a brief presentation of new research on media usage and technology adoption in the car, and a discussion on how marketers are re-thinking audio strategies and brand communications in this evolving environment.
Methods for measuring podcast ads and audiences continue to develop. Learn the best metrics for today, plus the latest evolving metrics, including IAB 2.0 Podcast Measurement Guidelines, Remote Audio Data, Apple Analytics, rankings, key growth categories and more.
Enjoy refreshments and networking!Read More
Enjoy refreshments and networking!
How does a brand convey personality through sound? This session will present ways to capture listeners’ attention, keep them engaged, and drive them to take action, exploring research that shows the effectiveness of different elements of an audio ad, and best practices marketers can employ to create highly effective digital audio campaigns.
How can brands form dynamic creative ideas using data, culture, and context? The concept has become revolutionary in the audio space. This session will discuss how marketers can own the ear with emotion and imagination while using data and algorithms to inform campaigns.
This one on one chat will focus on ways that advertisers and agencies are using podcasts within their overall marketing mix. How are ad effectiveness studies valuable for introducing brands to podcasting? What kinds of brands are making use of studies? How are the insights gained from studies being used, especially to inform and hone future campaigns?
This session will look into the future of a screen-less world and the consumer behaviors that are driving it. What should brands consider as they experiment with and invest in audio? What is the relationship between voice and audio? How can advertisers use each to capture and captivate consumers?