On Friday, May 5, 2018, senior marketers, agency executives, research professionals, and reporters attended the 6th annual IAB NewFronts Insights Breakfast held at the IAB AdLab. For this special invite-only event, IAB curated research from industry leaders that took a deep dive into the behavior of digital video consumers and how video ads move them.
IAB 2018 NewFronts Research:
Anna Bager, Executive Vice President, Industry Initiatives, IAB
Kristina Sruoginis, Research Director, IAB
The State of Mobile Advertising 2018
Anne Frisbie, Senior Vice President, Global Brand & Programmatic, InMobi
InMobi’s annual mobile video trends report is based on the analysis of InMobi platform data and explores how video is sweeping the mobile advertising market in the U.S. The report explores the increasingly central role video plays in advertisers’ mobile strategy and how the rising demand for greater transparency and control has resulted in a programmatic-led video ecosystem that delivers higher efficiency to advertisers. Tens of thousands of campaigns were analyzed which present growing video investment, higher consumer engagement and conversions from mobile video, and the increasing relevance of tracking and measuring viewability of in-app mobile video ads.
Video Advertising in an Interruption-Free World: How Native Outstream Transforms the Playbook for Gaining Meaningful Attention
Frank Maguire, Head of Market Development, Sharethrough
With up to 90% of people now skipping pre-roll and millions more cutting the cable cord each year, the amount of interruptible people is dwindling fast. This presentation combines industry-wide and proprietary Sharethrough research and case studies on how brands are successfully earning attention of previously uninterruptible audiences and delivering against performance goals with native outstream video.
To see Sharethrough’s presentation email [email protected]
Viewer’s Choice: Giving Consumers Control of Their Own Experience
Tal Chalozin, Co-Founder & CTO, Innovid
Native Video is the fastest growing format within the Native ad category, but yet little data has been published about how native video advertising actually impacts the consumer path to purchase. This presentation will present, for the first time, results from a yearlong set of research studies focused on the impact of native video advertising campaigns on the consumer journey and their purchases, curating results from studies across brand lift, online search lift, and in-store traffic.