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Invited brand and agency marketers filled the Green Space at WNYC in NYC’s Soho on Thursday April 12th for an afternoon focused on Digital Audio. The program, “Audio Strategies for Advertisers” centered on key issues facing marketers today, and solutions offered by Digital Audio platforms. Topics discussed included Digital Audio advertising case studies, research presentations and smart discussions on the neuroscience of audio advertising, creating effective audio campaigns, viewability/audibility and brand safety in digital audio, audio’s opportunity with smart speakers, and best practices for excellent audio campaigns. The day began with a presentation by IAB EVP of Industry Initiatives Anna Bager on The Power of Audio and ended with a reception for speakers and attendees.
Presented by the IAB Audio Committee in partnership with:
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