The creator economy has outpaced the systems built to measure it. As brand investment accelerates, marketers are struggling to compare creator performance to other media channels, reconcile fragmented metrics, and demonstrate impact beyond vanity engagement. This webinar unpacks the current measurement landscape in creator marketing — what’s being measured today, where gaps persist, and what must evolve to unlock the next wave of accountable, scalable creator investment.
Download the IAB Creator Economy As-Is Measurement Landscape
Jamie Gutfreund is a leading authority on the creator economy. She founded Creator Vision to advise brands, investors, and technology companies on creator strategy, platform selection, measurement, and market positioning. Jamie is Co-Chair of the IAB Creator Economy Board, an advisor to the Cannes Lions International Festival of Creativity, and a Forbes contributor covering the business of creators. Her career includes senior and C-suite roles at Microsoft, Expedia, WPP, Hasbro, CAA, and Whalar, plus board service at Tubular Labs. She is the author of landmark research studies the Creator Rosetta Stone and Apples to Apples.