The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV environments, furthering our reach from Android TV and tvOS to include Samsung & LG.
Learn more about new CTV events signals, including:
Identifying CTV Traffic: Know the environment in which a native app is running.
Last Activity: Signal that an event occurred indicating someone is “still watching”.
Display Connection Status: Understand when the TV display is off, but applications may still be running.
Video Pod Measurement: Enable measurement of video ad pods with gapless playback for “javascript” session types.
Jill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards.
Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.
