Training - Online

Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and beyond

Sep 7, 2022 / 1:00 pm – 2:30 pm EST

$299 - IAB Member - see code below for $100 OFF
$399 - Non IAB Member - see code below for $100 OFF
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      New developments in European law continue to pose challenges for digital advertising in 2022. During this course, we provided practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations and strategies for participants in the digital advertising ecosystem seeking to comply with those privacy requirements in Europe.

      Topics covered in the webinar included:

      • A recap of the EU/UK legal landscape – with key obligations explained
      • The impact of recent guidance, enforcement, and individual claims on Consent Management Platform (CMP) banners – including criticism of “dark patterns”, nudge techniques, and examples of practical implementations
      • Practical solutions for contract structures and how to apportion key obligations, including for cross-border data transfers
      • An overview of the current legal challenges posed to digital advertising by Europe, such as the proper legal basis for processing personal data for digital advertising (including consent, legitimate interests, and contractual necessity) and providing transparency to data subjects
      • Understanding the data handling roles (controller and processor) in the digital marketing space

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