Training - New York, NY

Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals: The Ecosystem and Technology Landscape Explained

Jun 6, 2019 / 1:00 pm – 5:00 pm EST

$799 - Non Members
$499 - IAB Members
Sold Out

      Overview

      **THIS CLASS IS SOLD OUT**   This comprehensive half-day workshop provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns. This class sells out. We recomm... Read More