$799 - Non Members
$499 - IAB Members
Agenda
Agenda
1:00 pm - 1:45 pm
Introduction to Digital Media
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher C... Read More
The Business of Digital Advertising
Historic Milestones | Digital Devices, Platforms and Consumer Behavior | Publisher Content Categories | Digital Media Buying and Selling
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Digital Ad Formats and Creative Capabilities
Ad Formats for Search, Display, Native, Digital Video and Audio
Ad Serving, Targeting and Tracking Technology
How Ad Ser... Read More
Ad Formats for Search, Display, Native, Digital Video and Audio
Ad Serving, Targeting and Tracking Technology
How Ad Serving Works, Digital Campaign Measurement, Tracking Tags, Cookies and Device IDs, Conversion Tracking & Attribution Models, Campaign / Audience Targeting and Data Management Platforms
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The Impact of Programmatic
Evolution of the Programmatic Ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
Understanding how Ads a... Read More
Evolution of the Programmatic Ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
Understanding how Ads are Delivered Using Real-Time-Bidding
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Campaign Pricing, Measurement & Verification
Cost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
Review + Q&A
... Read More
Cost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
Review + Q&A