Training - New York, NY

Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals: The Ecosystem and Technology Landscape Explained

Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals
Jun 6 2019

$799 - Non Members
$499 - IAB Members
Sold Out




      This comprehensive half-day workshop provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns.

      This class sells out. We recommend you reserve a spot early.

      Topics Covered

      Consumer Behavior Native Advertising Attribution Models
      Audience Reach Paid, Owned and Earned Media How Ad Serving Works
      Social Media Digital Campaign Measurement Media Buying and Selling
      Evolution of the Digital Media Industry Search Digital Video Advertising
      Digital Devices and Platforms Tracking Tags Conversion Tracking
      Campaign Targeting Audience Targeting Trading Desks
      Shared Media Programmatic Advertising Media Agencies
      Supply Side Platforms Data Management Platforms Digital Audio Advertising
      Ad Networks Ad Exchanges Demand Side Platforms
      Traditional vs Digital Media Channels Real Time Bidding Cookies and Device IDs
      Ad Fraud and Ad Verification Solutions Reach and Frequency Advertising Cost Models
      Display Banner Ads Demand Side Platforms Campaign Metrics


      Who Should Attend

      This course is designed for lawyers, and public policy professionals looking for a crash course in the digital media industry,. No digital media experience or knowledge is required.

      A networking happy hour will take place immediately following this event. 

      Are you planning to register 10 or more attendees from your organization? Contact [email protected] for bulk discount rates.

      Questions? Contact [email protected]

      Cancellation Policy
      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.


      About the Venue

      Ad Lab

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, New York 10016