Overview
In this instructor-led training, you will gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry.
It provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, an... Read More
In this instructor-led training, you will gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry.
It provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns.
Registration space is limited, please reserve your spot early.
Important: All in-person attendees will be required to show proof of vaccination and photo ID for entry, and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.
Who Should Register
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Lawyers
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Privacy Professionals
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Policy Professionals
