$299 - IAB Member
$399 - Non IAB Member
About the Venue

IAB Ad Lab (or Virtual - if you select this option at checkout)
116 EAST 27TH STREET, 8TH FLOOR
NEW YORK, NEW YORK 10016
NEW YORK, NEW YORK 10016
In this instructor-led training, you will gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry.
It provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns.
Registration space is limited, please reserve your spot now.
Important: All in-person attendees will be required to show proof of vaccination and photo ID for entry, and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.
An industry professional with over 15 years of experience successfully leading digital advertising teams at both agencies and technology companies, Alex leads the Platform Team at Samsung Ads where he partners with agencies and advertisers to put Samsung’s industry leading TV and mobile data to address some of the industry’s biggest challenges. Over the past decade he has held leadership roles at leading companies in the adtech space including AOL, PubMatic and GumGum, bringing a unique approach of having experience on both the buy-side and the sell-side. Alex began his career managing digital investment teams at Ogilvy across New York and London before transitioning into the early days of ad tech. Alex earned his Bachelor in Science from Ithaca College.