Training - Online

Data 360 Live & Recorded Webinar 8/13 – 8/16

Data 360 Live & Recorded Webinar 8/13 - 8/16
Aug 13-16 2018

$399 - Non-Members
$299 - IAB Members
$199 - IAB Digital Certification Holders

      Introduction

      Master Data-Driven Marketing with Data 360

      44 percent of marketers aspire to transform their businesses into “extremely” data-driven companies by 2019, but only 9.8 percent of them would describe their organizations as “extremely” data-driven today, according to IAB’s 2018 Data-Centric Organization study. IAB’s Data 360 course teaches you the tools and best practices you need to leverage audience data and build a true, 21st century, data-centric organization.

      About the Course

      This 4-part webinar course addresses systems and techniques for the collection, processing, activation, and management of data for the purposes of audience targeting, campaign measurement, advertiser insights. and publisher monetization. Additionally, Data 360 includes education on the legal policies and business considerations for the use of consumer data in advertising.

      Sessions will be held:
      •   Part 1: Monday, August 13
      •   Part 2: Tuesday, August 14
      •   Part 3: Wednesday, August 15
      •   Part 4: Thursday, August 16

      All webinars are 90-minutes in length and held from noon to 1:30 pm EST.

      Can’t attend the live webinars? Our complete Data 360 webinar series is available for viewing up to 1 year after the completion of the series.

      Pricing

      •   IAB Certified Member: $199
      •   Member: $299
      •   Non-Member: $399

      Questions? Contact [email protected]

      This class counts as 8 hours of credits toward IAB Certification or Recertification status.

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      Agenda

      Webinars: 12pm-1:30 pm ET, August 13 – 16

      Session 1: Monday, August 13 (12-1:30 pm ET)

      Course Introduction: Diving into the stages of the data lifecycle
      Data Collection: Business cases

       

      Session 2: Tuesday, August 14 (12-1:30 pm ET)

      Data Collection Continued: How companies aggregate data points from all relevant channels
      Data Processing: Normalizing and storing data for multi-purpose use

       

      Session 3: Wednesday, August 15 (12-1:30 pm ET)

      Data Processing Continued: On-boarding and matching, modeling and segment creation
      Data Activation: Making data actionable across diverse systems and multi-channel business use cases

       

      Session 4: Thursday, August 16 (12-1:30 pm ET)

      Data Control: Data rights usage, legal policies, regulatory and other operational considerations
      Organizational Readiness: People, process and skills needed for success in market

       

      Webinar log-in information will be emailed within 2 business days of the session start date.