Introduction

Master Data-Driven Marketing with Data 360

44 percent of marketers aspire to transform their businesses into “extremely” data-driven companies by 2019, but only 9.8 percent of them would describe their organizations as “extremely” data-driven today, according to IAB’s 2018 Data-Centric Organization study. IAB’s Data 360 course teaches you the tools and best practices you need to leverage audience data and build a true, 21st century, data-centric organization.

About the Course

This in-person course addresses systems and techniques for the collection, processing, activation, and management of data for the purposes of audience targeting, campaign measurement, advertiser insights. and publisher monetization. Additionally, Data 360 includes education on the legal policies and business considerations for the use of consumer data in advertising.

Pricing

•   IAB Certified Member: $199
•   Member: $299
•   Non-Member: $399

Questions? Contact [email protected]

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.