Interactive Advertising Bureau

Training - Online

Use code BF2535 at checkout for 35% off. Discount ends December 5.

$299 - IAB Members

$399 - Non-Members

Overview

COURSE OVERVIEW

Data is fundamental to building a successful media plan. In this online course, you’ll learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you’ll be better equipped to execute efficient advertising campaigns.

The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.

DESIGNED

TO HELP YOU AND YOUR TEAM UNDERSTAND:

Develop a deeper understanding of data applications all around the digital advertising ecosystem
Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem
Understand legal and policy considerations when leveraging consumer data in advertising campaigns

Access to the online course materials will be granted for one year.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Who Should Register

Media buyers and planners activating on consumer data to reach client objectives
Media sellers looking to have more informed conversations with buyers about the data ecosystem
Brands marketers looking to build data-driven marketing plans and optimize their marketing budgets
Advertising operations professionals looking to better understand best practices for activating on consumer data

Discussion Topics

How data is collected, processed, and used throughout the digital advertising ecosystem
Best practices for using consumer data in day-to-day marketing campaigns
Legal and policy factors to consider when leveraging consumer data in advertising campaigns
Building organizational readiness to activate on a data-driven strategy

Data 360

Overview

How data is collected, processed, and used throughout the digital advertising ecosystem

Best practices for using consumer data in day-to-day marketing campaigns

Legal and policy factors to consider when leveraging consumer data in advertising campaigns

Building organizational readiness to activate on a data-driven strategy

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