Training - Online

Cross-Platform Video


$299 - IAB Members
$399 - Non-Members
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      Overview

      New creators, platforms, and publishers enter the digital video space daily, presenting opportunities for savvy marketers to reach consumers where they are. Cross-Platform Video provides an overview of the advanced TV landscape and explains how to best leverage the medium to target and engage your audiences. You’ll walk away with an understanding of the advertising standards, terminology, technologies that define the digital video space and be able to implement best practices as you build video ad campaigns of your own.

      This training was developed in partnership with a core working group of agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.

      Who Should Register
      • Agencies representatives crafting digital video creative or advising brands on video advertising best practices
      • Media sellers looking to have more informed conversations with buyers about digital video inventory
      • Brands marketers looking to include digital video in their marketing mix
      • Anyone transitioning to an organization that works with ad supported video on demand (AVOD)
      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.

      Past Learners

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