As investment into mobile advertising accelerate, ad fraud and ad blocking concerns are also on the rise. Will this booming industry be sustainable without advertiser confidence and user acceptance? What does it mean to put the user-first in mobile campaigns? How can advertisers define and trade with the right metrics to achieve mobile campaign success?
This webinar will explore how to qualify and measure mobile engagements to create and cultivate sustainable brand engagement.
Fred Joseph, US CEO and Global COO, S4M
Tom Cijffers, Chief Client Officer, MediaCom USA
Joe Laszlo, VP Industry Initiatives, IAB
*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification