Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Tina Allan joined the FCB global team in April 2021 in a newly created role: FCB Global Partner, Data Science and Connections. She oversees end-to-end data solutions across CRM, Brand and Media globally for FCB. A 26-year veteran from Omnicom, Tina started her career at the Global CRM agency, RAPP and later joined the BBDO Creative leadership team in 2015 to build out the analytical and marketing science practice – a new division and expansive offering at BBDO and Omnicom.

As a connector, an accelerator and a collaborator, Tina focuses on marrying logic and magic to drive clients’ businesses forward. Driving Timely activation of business and Timeless brand value, Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship. She is responsible for managing client data business solutions across all our global clients and business at FCB. She leads our fastest growing, global performance offering: FCB/SIX. Tina is a member of IPG’s Data Council, Commerce Council and their Salesforce Ignite Team.

She is an Executive Member of She Runs It; has served as a Judge at Cannes Lions, Global Effie’s, DM Association Echo Awards, The One Show and YouTube Awards. She sits on the Rutgers University Big Data Advisory Board, and was named one of the 2017 New York Business Journal Women of Influence in Advertising along with Working Mother of the Year 2020 from She Runs It. In 2021 she was named to The Adweek 50 as one of the global behind the scenes stars of media, marketing and technology.

Kevin Dunn is the Vice President of Industry Sales, Retail & CPG at LiveRamp (NYSE: RAMP) where he oversees Retail and CPG teams.

Kevin has worked in the martech and ad-tech industry for more than 15 years. Prior to LiveRamp, he led the digital transformation of Acxiom’s marketing services business, with innovative partnerships that connected online and offline marketing. Before Acxiom, Kevin spent seven years at IBM where he was a founding member of an industry-changing product called Universal Behavior Exchange.

He is a graduate of the University of New Hampshire and holds a masters of science from Northeastern University. He currently resides in the Boston area.

Adolfo Fernández is a Spanish technology executive and business advisor known for his deep expertise in the digital, media, and technology landscape—shaped by leadership roles scaling AI-powered platforms at the intersection of commerce and media at companies like TikTok and Google.

Adolfo joined TikTok in 2023 and currently serves as Global Head of Product Strategy & Operations for the company’s multi-billion-dollar Commerce Advertising business. He leads global product and commercial strategy—spanning product development, go-to-market, operations—across TikTok’s commerce ads portfolio, including AI-powered ad solutions and TikTok Shop monetization.

He has been instrumental in evolving TikTok from a media platform into a true business partner—helping shift its role from a place where companies come to advertise to one where they also operate. He launched monetization initiatives for emerging verticals like Travel and Media & Entertainment, expanding TikTok’s commercial value proposition and driving full-funnel business outcomes for advertisers.

Prior to TikTok, Adolfo spent nearly a decade at Google in product, commercial, and operational leadership roles across Europe and the U.S. He helped shape the global product strategy for Google’s SMB and mid-market retail ads business, tripling merchant adoption. He also led internationalization efforts for SMBs and drove customer acquisition strategy for Spain and Portugal.

Outside of work, Adolfo has a decade-long background in elite-level soccer. He draws inspiration from high-performance sports, believing that discipline, resilience, and strategic thinking are foundational to success in both business and life. He lives in the Bay Area with his wife and daughter.