Town Hall - Virtual

Catching Zs: Gen Z Insights and How Brands Connect with Them

Town Hall Programmed by IAB’s Consumer Experience Center and Brand Council
Jul 23 2020 / 3:00 pm – 4:30 pm ET

Free
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      Overview

      Gen Z consumers–the first digitally native generation, the next workforce, and the unreachable cord-cutters–are changing the world as we know it.

      The characteristics of Gen Z are particularly relevant as we find ourselves in a pandemic which has accelerated our need to adapt to the Gen Z way and embrace digital alternatives to in-person experiences. In this town hall, we’ll explore the hallmark behaviors of Gen Z consumers and uncover how publishers, brands, and agencies are reaching this coveted demographic.

      Discussion Topics

      Agenda

      Agenda

      Agenda is tentative and subject to change.


      3:00 pm - 3:05 pm
      Welcome & Opening Remarks

       

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      Speakers
      Sheryl Goldstein
      Sheryl Goldstein
      Executive Vice President, Member Engagement & Development, IAB
      Zoe Soon 2
      Zoe Soon
      Vice President, Consumer Experience Center of Excellence, IAB

      3:05 pm - 3:15 pm
      Opening Keynote

       

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      Speakers
      Kathleen Hessert 1
      Kathleen Hessert
      Founder & President, Sports Media Challenge | WeRGenZ
      Dre Oben
      Dre Oben
      Member, WeRGenZ Think Tank
      Isaiah Quintana
      Isaiah Quintana
      Member, WeRGenZ Think Tank

      3:15 pm - 3:30 pm
      Demystifying the Snapchat Generation

       

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      Speakers
      Peter Naylor 7
      Peter Naylor
      Vice President of Sales, Americas, Snap Inc.
      Lauryl Schraedly
      Lauryl Schraedly
      Global Head of Consumer Insights, Snap, Inc.
      SPONSORED BY

      SPONSORED BY


      3:30 pm - 3:45 pm
      The Audio Revolution is Here & Gen Z is Listening

       

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      Speaker
      Brian Berner
      Brian Berner
      Head of North America Sales, Spotify
      SPONSORED BY

      SPONSORED BY


      3:45 pm - 4:00 pm
      Community-Led Branded Content

       

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      Speaker
      Sarah Looss
      Sarah Iooss
      Head of Sales, Americas, Twitch
      SPONSORED BY

      SPONSORED BY


      4:00 pm - 4:20 pm
      Hot Seat: Gen Z Interviews Snap, Spotify, and Twitch

       

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      Speakers
      Mason Armano
      Mason Armano
      Member, WeRGenZ Think Tank
      Lydia Laramore
      Lydia Laramore
      Member, WeRGenZ Think Tank
      Quinn McKenna
      Quinn McKenna
      Member, WeRGenZ Think Tank
      Brian Berner
      Brian Berner
      Head of North America Sales, Spotify
      Sheryl Goldstein
      Sheryl Goldstein
      Executive Vice President, Member Engagement & Development, IAB
      Kathleen Hessert 1
      Kathleen Hessert
      Founder & President, Sports Media Challenge | WeRGenZ
      Lauryl Schraedly
      Lauryl Schraedly
      Global Head of Consumer Insights, Snap, Inc.
      Zoe Soon 2
      Zoe Soon
      Vice President, Consumer Experience Center of Excellence, IAB
      SPONSORED BY

      SPONSORED BY


      4:20 pm - 4:30 pm
      Questions & Answers

       

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      About IAB’s New Media Consumer Initiative

      The New Media Consumer campaign is designed to help our industry comprehend consumer behavior and media consumption trends in order to empower publishers, brands, and agencies to develop strategies and resources to reach audiences more effectively.

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