Training - Online/In-Person

Audio 360: The Evolution of Audio & Podcasting (Instructor-Led)

Training Dates At Request

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      Overview

      Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. This positions audio & podcasting as extremely valuable channels for marketers to reach passionate audiences.

      In this live training, IAB will empower attendees to amplify their media plans through:

      • Expansive growth of audio & podcasting consumption
      • Advancement of audience targeting capabilities in audio & podcasting
      • Strategies for planning and buying audio & podcasting programmatically
      • Development of measurement strategies and capabilities for wholistic integration into digital campaigns

      This 2-hour session features live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.

      Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
       
      *eMarketer, Forecast January 2025