Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. This positions audio & podcasting as extremely valuable channels for marketers to reach passionate audiences.
In this live training, IAB will empower attendees to amplify their media plans through:
This 2-hour session features live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.
Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
*eMarketer, Forecast January 2025
Mark Avnet is Senior Director of Learning and Development at IAB, bringing over 25 years of senior leadership, learning and development, talent management, thought leadership, and innovation experience to IAB, its members and partners.
Mark was Head of Learning and Development at 360i, founding and leading L&D and Thought Leadership at this large Dentsu-owned digital-first advertising and marketing agency. At 360i, Mark created and facilitated training and workshops for employees, as well as developing and delivering training programs for clients including Coca-Cola, Nestlé, Kraft, Mondelez, Mattel, and Oscar Mayer.
Other industry roles have included SVP and Director of Technology and Production at Ammirati Puris Lintas’ APL Digital, CTO and Head of Innovation at Lot21 Interactive, Head of New Media at @radicalmedia, and Executive Producer and Head of Production at Hearst New Media.
Mark’s academic credentials include Professor and founding Head of the Creative Technology program at VCU Virginia Commonwealth University’s Brandcenter, widely recognized as the nation’s top graduate school in advertising and marketing. Mark was Chair of Communications at Russell Sage College/Sage Colleges of Albany, Visiting Professor at Marist College, and Adjunct professor in both NYU’s Tisch School of the Arts and Syracuse University’s Newhouse School of Communications.
Mark has been a professional musician, recording engineer/producer, and recording studio owner. He is a certified clinical hypnotherapist and, in an early career left-turn, briefly raised giant sea slugs for a living.
Matthew Renne joins the Learning & Development team as the Vice President. Prior to joining the IAB, Matthew was with TBWA Worldwide where he led global partner relationships & regional precision marketing growth for Nissan. Matthew brings an energetic and detailed process driven approach to his work, which he looks forward to bringing to the L&D team. Outside the office, Matthew spends his time playing volleyball, baking, and biking.
Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.