State of Data Town Hall: Audience-Based Optimization with Attention

We welcome you to an engaging town hall event, where we will explore the dynamic world of attention metrics and its profound impact on audience targeting, media optimization, and creative strategies. This insightful gathering will delve into cutting-edge approaches that enable brands and publishers to scale their audiences effectively while respecting user privacy.

Event Highlights:

• Targeting Known and Unknown Audiences: Uncover the art of targeting both known and unknown audiences through attention metrics. We will explore innovative techniques to connect with customers while also expanding your reach to potential new audiences with the help of data-driven insights.
• Connecting Attention Metrics to Outcomes: Discover the powerful link between attention metrics and desired outcomes. Learn how to measure and interpret these metrics effectively to optimize your media and creative strategies, leading to greater engagement and higher conversion rates.
• Media and Creative Optimization: Gain valuable insights into leveraging attention metrics to fine-tune your media and creative endeavors. Learn how this data can be utilized to tailor content that resonates with your target audiences, resulting in improved ad performance and brand success. We invite you to be a part of this thought-provoking event where you will gain valuable insights into the world of attention metrics and its transformative impact on brands and publishers.

Join us as we explore innovative ways to achieve media and creative optimization through ethical and data-driven practices. Reserve your spot now to seize this opportunity for growth and success!

Hear from industry leaders at TransUnion, KERV, Clue Digital and DoubleVerify.