Workshop - Online

Attention Measurement Workshop

October 15 & 22, 1-3 PM ET

FREE - Member
$99 - Non-Member

      Overview

      Join IAB for a series of virtual workshops to help you understand the evolution of attention metrics to quantify resonance, impact, effect, and value of advertising impressions. This workshop is designed to help mid-level planners, buyers, ad ops, and data analytics professionals and will feature CIMM and IAB best practices training and hands-on workshop activities to apply learnings.

      Key topics include:

      • Core Definitions, Methodologies, and Value Proposition
      • Use Cases and Practical Applications for Marketers
      • Implementation and Optimization Strategies
      • Industry Standards and Future Evolution

      The two sessions (October 15 and October 22) build upon each other – registrants should plan to attend both sessions. Recordings will be made available after each session.

      Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

      Note: Registrants will receive an automated confirmation and calendar hold with the Zoom link for the first session directly after registering, and a separate confirmation will follow with details for the second session. For any issues, contact [email protected].

      Sponsors