Brand Academy - Online

An Advertiser’s Guide to Reaching Gaming-Obsessed Gen Z and Millennials

Jul 13, 2022 / 1:00 pm – 2:00 pm EST - Virtual



      Gaming is the hottest medium in entertainment today and the landscape is filled with options. Games genres span from Multiplayer Online Battle Areas (MOBAs) like League of Legends to FPSs like Call of Duty. Creators like Ninja and Pokimane and esports organizations such as 100 Thieves and Envy develop content for massive communities of loyal and engaged followers. However, most of the popular gaming titles are largely inaccessible to advertisers via in-game ads.

      Fortunately, Twitch and YouTube Gaming attract millions of these dedicated Gen Z and Millennial fans daily who consume billions of hours of gaming content each month. As digital advertising prices continue to sky-rocket and with so many games, genres, creators, and organizations to choose from, crafting an effective gaming strategy that resonates with your brand is critical.

      Join us in this interactive IAB Brand Academy, sponsored by Vindex, as they demystify gaming and esports opportunities on Twitch and YouTube and show you how to unlock a more effective way to reach your most vital audiences.

      Registrants will join this virtual event through Zoom.

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