Overview
Gaming is the hottest medium in entertainment today and the landscape is filled with options. Games genres span from Multiplayer Online Battle Areas (MOBAs) like League of Legends to FPSs like Call of Duty. Creators like Ninja and Pokimane and esports organizations such as 100 Thieves and Envy develop content for massive communities of loyal and engaged followers. However, most of the popular gaming titles are largely inaccessible to advertisers via in-game ads.
Fortunately, Twitch and YouTube Gaming attract millions of these dedicated Gen Z and Millennial fans daily who consume billions of hours of gaming content each month. As digital advertising prices continue to sky-rocket and with so many games, genres, creators, and organizations to choose from, crafting an effective gaming strategy that resonates with your brand is critical.
Join us in this interactive IAB Brand Academy, sponsored by Vindex, as they demystify gaming and esports opportunities on Twitch and YouTube and show you how to unlock a more effective way to reach your most vital audiences.
Registrants will join this virtual event through Zoom.
Speakers & Moderators
Speakers & Moderators
Ryan Fitzpatrick
Ryan Fitzpatrick
Ryan Fitzpatrick is the SVP of Strategy at Vindex, a global gaming technology company that works with the world’s top publishers, teams, and brands to optimize engagement through content, community, and data. In his role, Ryan oversees the development of products, platforms, and services across Vindex and its subsidiaries: Belong Gaming Arenas, Esports Engine, and Vindex Intelligence.
Prior to joining Vindex, Fitzpatrick served as the SVP and Head of Gaming and Esports at NCompass International, where he was responsible for developing and delivering award-winning content and brand experiences for gaming and lifestyle audiences. He was previously Global Head of Video Game Marketing at Red Bull, where he launched and managed the company’s gaming strategy globally.
Fitzpatrick is the co-founder of Adamas Esports Training + Performance, a startup focusing on the development of cognitive and physical performance for esports competitors and President of Gamers Outreach Foundation, a non-profit organization that provides kids in hospitals with recreation and therapy through the power of video games.
Fitzpatrick is a proud Emerson College alum.
Bethany Lyons is the Insights Manager at Vindex, a global gaming technology company that works with the world’s top publishers, teams, and brands to optimize engagement through content, community, and data. In her role, Bethany helps curate and analyze data across esports and video game content through the Vindex Intelligence Platform, Vindex’s analytics platform that equips stakeholders with a better understanding of the gaming consumer.
Lyons joined Vindex in January 2021 from the international research, data, and analytics group YouGov. Prior to that, she spent three years as a research analyst at Nielsen’s SuperData, using data to highlight trends in video game content, the role esports plays in publishers’ revenue cycles, and the strategies being used to bring more brands into the gaming space.
Lyons holds a Master of Arts degree in Media Studies from the Pratt Institute and a bachelor’s degree in Communication Studies from Millsaps College.
Matt Samuelowitz
Matt Samuelowitz
Matt Samuelowitz is the SVP of Data and Analytics at Vindex, a global gaming technology company that works with the world’s top publishers, teams, and brands to optimize engagement through content, community, and data. In his role, Samuelowitz oversees the development and strategy of Vindex Intelligence Platform, Vindex’s in-house analytics platform that equips stakeholders with a better understanding of the gaming consumer.
Prior to joining Vindex, Samuelowitz spent 10 years with global multi-strategy investment firm York Capital Management as its Managing Director and Head of Risk Management where he oversaw all of the firm’s quantitative research efforts and generated consistent, risk adjusted returns across business and market cycles.
Samuelowitz holds a Bachelor of Science in Engineering from University of Pennsylvania.
Sponsors & Partners
Sponsor
