Join us for the kick-off meeting of the Advanced TV Attribution Working Group on Wednesday, July 18th from 3 to 5 pm ET.
The Advanced TV space represents an enormously booming sector of the video industry. With connected devices now penetrating 74% of all U.S. households and addressable TV advertising available in approximately 64 million households, the reach potential cannot be ignored. The traditional TV viewing experience is now being enhanced by digital capabilities and an infusion of data, which impacts both user experience as well as the consumer insights and targeting capabilities that are available for advertisers.
The goal of this working group is to create a buyer’s guide describing the process, the opportunities, and the challenges in this field. By focusing on how attribution can now be measured across Connected TVs and Addressable TV/VOD, we can provide media buyers an educational foundation that allows them to invest more in this space—and do it correctly.
Be sure to register today!