Committee & Council - Online

Addressability & Measurement Committee Meeting

Oct 26, 2022 / 3:00 pm – 5:00 pm EST

      Overview

      Addressability & Measurement Committee Mission

      The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization.

      About the IAB Programmatic+Data Center

      Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.

      If you are interested in joining the IAB Addressability & Measurement Committee, or want to learn more about IAB’s Programmatic+Data Center, please email [email protected]

      Agenda

      Agenda


      3:00 pm - 3:30 pm
      PDC Updates
      Based on conversations with many of our members and looking into the industry landscape of tomorrow, we have updates on ... Read More

      Based on conversations with many of our members and looking into the industry landscape of tomorrow, we have updates on how we will be addressing the issues on our industry and outline out we look to achieve our goals of leading in measurement standards, collaborating on guides and brining thought leaders for events. All this and more in 2023!


      3:30 pm - 4:00 pm
      Sell Defined Audiences
      Join us for a conversation on what Seller Defined Audiences are, how they are empowering Publishers to bolster their 1PD... Read More

      Join us for a conversation on what Seller Defined Audiences are, how they are empowering Publishers to bolster their 1PD, and what you need to know to get started.


      4:00 pm - 4:30 pm
      State of Data: Addressability and First Party Data
      Yes, cookie deprecation has been delayed once again to 2024, however, legislative changes in 2023 will be impacting audi... Read More

      Yes, cookie deprecation has been delayed once again to 2024, however, legislative changes in 2023 will be impacting audience targeting and measurement capabilities. Learn how leaders have been preparing and what gaps we as the industry need to tackle.


      4:30 pm - 5:00 pm
      T&C’s Overview