Overview
August 6, 2019 • 2:00 PM – 5:00 PM PT • LinkedIn, San Francisco, CA
IAB B2B Committee invites you to join us at a Town Hall, Tuesday, August 6 in San Francisco to discuss “Account-Based Marketing in an Omnichannel World.” The afternoon will feature leaders in B2B marketing as they share their perspectives on Account-Based Marketing best practices, strategies and tactics.
After the discussion, we’d like to hear your thoughts on Account-Based Marketing and where the IAB B2B Committee &... Read More
August 6, 2019 • 2:00 PM – 5:00 PM PT • LinkedIn, San Francisco, CA
IAB B2B Committee invites you to join us at a Town Hall, Tuesday, August 6 in San Francisco to discuss “Account-Based Marketing in an Omnichannel World.” The afternoon will feature leaders in B2B marketing as they share their perspectives on Account-Based Marketing best practices, strategies and tactics.
After the discussion, we’d like to hear your thoughts on Account-Based Marketing and where the IAB B2B Committee “should” prioritize their attention, followed by a networking reception.
During the event, the IAB B2B Committee is releasing a white paper “Account-Based Marketing: How to Identify Audiences Effectively and Execute ABM Strategies in the Digital Marketplace.”
