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Location-enabled inventory usually drives an increase between 20%-30% in eCPMs for publishers, according to an IAB survey in late 2015. Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers.
This webinar will discuss the four ways for publishers of all levels of sophistication to better leverage location data. Join industry leaders from Cox Media Group, Factual and NinthDecimal in learning how, as publishers, you can get started or expand your existing capabilities in leveraging location for real-time targeting, audience insights, online to offline measurement and more.
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