3MS Educational Forum

New York, NY · 03.22.16
3:00 pm EST - 5:00 pm EST

Webinar Recording  View the Presentation


Participants in this session were the first to see, hear, learn, and discuss the Primer for Publishers on Improving Ad Viewability. Developed and written by IAB member leaders, the primer distills hours of collective wisdom on how to ensure accurate measurement, site design, good UX and get better viewability.



  • IAB Ad Lab
Address 116 E 27th Street, 8th Floor
New York, NY 10016