About the Venue
IAB Ad Lab
116 E 27th Street, 8th Floor
New York, NY 10016
New York, NY 10016
Webinar Recording View the Presentation
Participants in this session were the first to see, hear, learn, and discuss the Primer for Publishers on Improving Ad Viewability. Developed and written by IAB member leaders, the primer distills hours of collective wisdom on how to ensure accurate measurement, site design, good UX and get better viewability.