Speakers & Moderators

• 
  Brian Blum

  Creator & Host

  Sweat Equity Podcast

  Sweat Equity Podcast - Creator & Host
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:00 PM

  TV is the New Creator Platform

  Brian Blum

  Creator & Host

  Sweat Equity Podcast

  Sweat Equity Podcast - Creator & Host

  ---

  Brian is the founder of Hit Makers & the Sweat Equity Podcast. Previously, he built and sold Nibble Studios, a TikTok Shop agency responsible for $150M in revenue and 2 billion views, in 2025. His owned brands have done $50M in revenue since 2020. Currently, Brian is a content creator with 150k followers across social platforms and resides in New York.

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• 
  Cathy Boxall

  Global Head of Entertainment

  dentsu

  dentsu - Global Head of Entertainment
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:10 PM

  Creators Are Building the Future of Hollywood: From Digital Fandom to the Big Screen & Beyond

  Cathy Boxall

  Global Head of Entertainment

  dentsu

  dentsu - Global Head of Entertainment

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  Cathy Boxall is an established entertainment professional with over 20 years of experience successfully running commercial and creative solutions divisions at major global entertainment companies.

  Cathy has been leading dentsu’s global brand entertainment division since 2015. Under her leadership, the team has delivered industry-leading brand entertainment work for global clients including AB InBev, P&G, Jaguar Land Rover, IKEA, Heineken, and Ferrero, among many others.

  Prior to joining dentsu, Cathy led the global client solutions team at NBCUniversal, spearheading international brand and entertainment partnerships across its portfolio of nine international TV brands. Before that, she served as EMEA Head of Integrated Brand Partnerships at The Walt Disney Company, where she led the team responsible for marketing partnerships across The Walt Disney Company portfolio, including Pixar, Marvel, and Lucasfilm.

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• 
  Jared Carneson

  Head of Global Social

  Adobe

  Adobe - Head of Global Social
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:35 AM

  How Creator TV Builds Lasting Brand Value

  Jared Carneson

  Head of Global Social

  Adobe

  Adobe - Head of Global Social

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  Jared Carneson has spent nearly two decades as a creative strategist for some of the world’s most exciting brands—operating at the intersection of content, culture, community and the intelligence that makes them thrive.

  As Head of Social at Adobe, he leads a global, cross-functional team that manages Adobe’s influencer and creator partnerships, social-first creative, real-time intelligence, and brand engagement across the entire product portfolio.

  Previously, Jared spent over a decade at FleishmanHillard, where—as Senior Partner and SVP of Global Platforms & Innovation—he built high-performing social, intelligence, and creative teams on three continents for clients spanning enterprise technology, consumer brands and corporate communications.

  Named to PRWeek’s Dashboard 25 (2023) and PRovoke Media’s Innovator 25 (2019), Jared fuses creative vision with data-driven insight to deliver integrated communications programs that move culture and business forward.

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• 
  Patrick Cloud

  Creative Director

  Culture Genesis

  Culture Genesis - Creative Director
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Patrick Cloud

  Creative Director

  Culture Genesis

  Culture Genesis - Creative Director

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  Patrick Cloud is a Los Angeles-based creative director, content creator, comedian, and multi-hyphenate talent who has spent over a decade shaping digital culture. As Creative Director of All Def- Culture Genesis’s flagship brand, he is the architect behind some of the platform’s most iconic and viral series, including Roast Me, Great Taste, and Dad Jokes. Under his creative leadership, All Def has grown to over 4.6 million YouTube subscribers and billions of views online. Beyond his work behind the camera, Patrick is a rapper, streamer, podcaster, and on-screen personality- most recently serving as host of Red Bull Rap IQ and co-hosting the Dam Internet, You Scary! podcast with Tahir Moore. With a presence spanning YouTube, TikTok, and live streaming, Patrick Cloud is one of the most versatile and culturally fluent creator-executives in digital media today.

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• 
  Joshua Cohen

  CEO

  Gospel Stats

  Gospel Stats - CEO
  

  Agenda Sessions

  Tuesday, Sep 15 – 4:00 PM

  Powering the Future of Creator-Led Entertainment

  Joshua Cohen

  CEO

  Gospel Stats

  Gospel Stats - CEO

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  Joshua Cohen is the CEO of Gospel Stats, a sponsorship intelligence platform that provides transparency into the YouTube sponsorship landscape, helping brands and agencies see which creators their competitors sponsor, evaluate their own presence, and identify where to invest. He is also the COO of Tubefilter, a leading source of creator economy news and analysis, and an Executive Producer of the Streamy Awards, which has recognized excellence in online video and digital content since 2009. Josh also co-hosts the Creator Upload podcast.

  Across these roles, Josh works at the intersection of creators, advertising, media, and technology. For nearly two decades, he has helped chronicle, champion, and shape the creator economy, from its beginnings as an internet subculture to its emergence as a defining force in global media, advertising, and entertainment. Josh’s work spans industry journalism, creator recognition, and sponsorship intelligence, giving him a distinct perspective on how creators build enduring businesses and how brands invest in creator-led media.

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• 
  Tanya Cohen

  Co-CEO

  MADE BY US Studios

  MADE BY US Studios - Co-CEO
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:10 PM

  Creators Are Building the Future of Hollywood: From Digital Fandom to the Big Screen & Beyond

  Tanya Cohen

  Co-CEO

  MADE BY US Studios

  MADE BY US Studios - Co-CEO

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  Tanya Cohen is Co-CEO of MADE BY US Studios, the first Creator Hollywood studio powered by dentsu, built to bridge the creator economy and traditional entertainment by developing, financing, producing, and distributing premium film, television, and digital-first IP with the world’s leading creators.

  Prior to launching MADE BY US Studios, Cohen was a Founding Partner and Co-Head of Packaging at Range Media Partners, where she helped build and lead the company’s packaging business across film and television. Throughout her career, she has worked at the intersection of talent, content, financing, and distribution, helping bring together leading creators, filmmakers, talent, studios, and brands to build ambitious entertainment franchises for global audiences.

  One of Hollywood’s most innovative dealmakers, Tanya works with Oscar-, Golden Globe-, and Emmy-winning and nominated talent across film, television, animation, and documentary. She is known for her dynamic partnerships and for creating premium packages and deal structures that expand ownership and long-term upside for artists, including impactful and innovative crossover opportunities.

  As an agent and manager, Cohen worked with clients at the center of GOAT, Adolescence, Winning Time, Moana, Blackfish, Crazy Rich Asians, and Big Cigar, among others.

  Born in South Africa and raised in Australia, Tanya relocated to Los Angeles, joined WME, and became the youngest agent to be promoted at age 21 and the youngest partner at age 30.

  Tanya has been recognized by Forbes 30 Under 30 and The Hollywood Reporter’s NEXT GEN 35 Under 35. She serves on the advisory boards of UCLA Health, Creative Community for Peace, AJC, and Stic, and is a member of the Academy of Motion Picture Arts and Sciences (AMPAS). She has also completed more than 10 marathons.

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• 
  Denis Crushell

  Chief Commercial Officer

  Precisify

  Precisify - Chief Commercial Officer
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:35 PM

  Beyond the Vanity Metrics: The New Era of Accountable Influencer Marketing

  Denis Crushell

  Chief Commercial Officer

  Precisify

  Precisify - Chief Commercial Officer

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  Denis Crushell is the Chief Commercial Officer at Precisify where he is responsible for Sales, Marketing and Data and Platform Partnerships, helping brands deliver brand suitable campaigns across YouTube, Mobile Gaming and Influencer. Denis has worked in the online video space for the last twenty years including working at Google, YouTube and Tubular Labs

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• 
  Aaron Doades

  SVP, Product Management

  Comscore

  Comscore - SVP, Product Management
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Aaron Doades

  SVP, Product Management

  Comscore

  Comscore - SVP, Product Management

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  Aaron Doades joined Comscore in 2026 as Senior Vice President of Product Management, bringing more than 15 years of executive and product leadership experience across consumer media, technology, and media measurement.

  Prior to joining Comscore, Aaron helped drive growth and innovation at DoubleVerify and served as CEO of Swap Health. Throughout his career, he has built a track record of delivering impactful product strategies, building and scaling high-performing teams, and leading complex organizations through periods of transformation.

  Aaron studied finance at the University of Maryland and resides in New York City with his wife and two children.

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• 
  James Douglas

  VP, Experience Center

  IAB

  IAB - VP, Experience Center
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:05 AM

  IAB Keynote

  James Douglas

  VP, Experience Center

  IAB

  IAB - VP, Experience Center

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• 
  Daniel Druger

  Vice President of Product

  Universal Ads

  Universal Ads - Vice President of Product
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:00 PM

  TV is the New Creator Platform

  Daniel Druger

  Vice President of Product

  Universal Ads

  Universal Ads - Vice President of Product

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  Daniel Druger is Vice President of Product for Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video directly from top publishers with no fees, unlocking new opportunities as a complementary strategy to social advertising. In this role, Daniel leads the Product organization responsible for defining the vision, strategy, and roadmap for Universal Ads, working closely with engineering, design, data science, partnerships, and go‑to‑market teams to make buying TV as easy and effective as buying social.

  Prior to Universal Ads, Daniel was the co‑founder and Chief Operating Officer of Market AI, where he helped develop artificial intelligence that automated digital marketing initiatives. The company was acquired in 2024. Before Market AI, Daniel served as the Global Head of Revenue Partnerships at Snap Inc., where he led the teams responsible for the growth of Snap’s API ecosystem. Under his leadership, the partner network expanded to more than 200 companies and contributed over 20% of total revenue, helping scale the business from zero to more than $1.2 billion in annual revenue.

  Daniel is also a two‑time exited operator, having served as COO and advisor at AlgoLift, a machine learning-powered user acquisition platform acquired by Vungle, and previously as Group Product Manager at SHIFT, a social advertising platform acquired by Brand Networks, with its underlying technology later acquired by Snap Inc.

  In addition to his operating roles, Daniel is an active early‑stage investor and advisor supporting founders in adtech, martech, SaaS, ecommerce, and consumer goods. He is also the co‑host of ADSN (The Ads Network), a weekly podcast focused on advertising, media, and the future of monetization products.

  Daniel holds a Master of Business Administration from the University of Southern California Marshall School of Business as well as Bachelor of Business Administration from Loyola Marymount University. He currently resides in the Los Angeles area with his wife and two young kids.

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• 
  Greg Glenday

  Chief Executive Officer

  Acast

  Acast - Chief Executive Officer
  

  Agenda Sessions

  Tuesday, Sep 15 – 1:55 PM

  The Attention Amplifier: Driving Impact Through Cross-Platform Influence

  Greg Glenday

  Chief Executive Officer

  Acast

  Acast - Chief Executive Officer

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  Greg Glenday is CEO of Acast, the global authority on podcasting. He joined Acast’s management team in 2023 as Chief Business Officer, where his leadership was instrumental in transforming the company’s US operations and achieving positive EBITDA for the first time in its ten-year history. He was appointed CEO in summer 2025.

  Glenday has over a decade of global C-level experience. Prior to Acast, he served as CEO of Lightbox and as Chief Revenue Officer of Shazam, the music recognition app acquired by Apple. Earlier in his career, he spent eighteen years with Clear Channel/iHeartMedia with the last five as President of the Connections Team, where they developed award-winning advertising programs. He was also recognized on the “Mediaweek 50” list of innovative executives shaping the future of media, and the Hollywood Reporter list of The Most Powerful People in Podcasting for 2024. Glenday is known for his results-oriented leadership, deep industry understanding, and proven ability to scale operations globally.

  Glenday lives in Connecticut with his wife of 20+ years, and has three teen children. He has a BA from The University of Notre Dame.

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• 
  Sara Goo

  President, Washington Post Creator

  The Washington Post

  The Washington Post - President, Washington Post Creator
  

  Agenda Sessions

  Tuesday, Sep 15 – 3:45 PM

  Bringing Trust to Your Feed: Inside Washington Post's Expert Creator Model

  Sara Goo

  President, Washington Post Creator

  The Washington Post

  The Washington Post - President, Washington Post Creator

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  Sara Kehaulani Goo is President of Washington Post Creator, a new division of The Washington Post separate from the newsroom and Opinion section, focused on growing audience and revenue through partnerships with independent creators. Goo is an award-winning journalist who has led some of the nation’s largest news organizations in Washington, D.C. Before joining The Post, she served as Editor-in-Chief and Executive Editor of Axios, a digital news start-up, through its completed acquisition. She previously served as Managing Editor for digital content at NPR. This is her second stint at The Post; Sara worked previously as a business editor and reporter and Senior News Director at The Washington Post earlier in her Career.

  Her debut memoir, Kuleana — a story of family, land and legacy in Old Hawai’i was published in June 2025 and explores her family’s struggle to hold onto their ancestral land given to them from King Kamehameha III (Flatiron Books, June 2025).

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• 
  Ankur Goyal

  CMO

  Ultra

  Ultra - CMO
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:40 AM

  50% of Attention, 2% of Budget: How CMOs Trade the Creator Media Arbitrage

  Ankur Goyal

  CMO

  Ultra

  Ultra - CMO

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  Ankur Goyal is currently CMO at Ultra, a rapidly scaling nicotine-free energy brand redefining the category.

  Previously, Ankur served as SVP of Growth at Coterie, a next generation diaper brand, where over four years he helped scale the brand more than 15x to over $250M in revenue – culminating in a successful acquisition by Mammoth Brands. He honed his marketing skillset across disciplines through additional experience in CPG, consulting and growth marketing agency work.

  Ankur specializes in subscription models and digitally native brands – with deep expertise in building the growth infrastructure that takes consumer brands from traction to scale.

  He holds dual degrees from the University of Pennsylvania, studying Marketing at Wharton and Computer Science at Penn Engineering.

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• 
  Desmond Graves

  Chief Information Officer

  Culture Genesis

  Culture Genesis - Chief Information Officer
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Desmond Graves

  Chief Information Officer

  Culture Genesis

  Culture Genesis - Chief Information Officer

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  Desmond Graves is Chief Information Officer at Culture Genesis, a creator-led media and technology company representing more than 190 creators across YouTube, connected TV, and digital platforms. He leads the company’s technology, data, analytics, and AI strategy, developing systems that transform audience and content data into actionable intelligence for creators, brands, and media partners. His work spans AI-powered infrastructure, audience measurement, campaign analytics, automation, and creator monetization. Graves focuses on how emerging technologies, and improved intelligence can help media companies understand audiences, demonstrate value, and build more sustainable businesses in the rapidly evolving creator economy.

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• 
  Lia Haberman

  Creator Economy Expert and Publisher of ICYMI

  Substack

  Substack - Creator Economy Expert and Publisher of ICYMI
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:25 AM

  A New Brand Model Rewarding What's Real

  Lia Haberman

  Creator Economy Expert and Publisher of ICYMI

  Substack

  Substack - Creator Economy Expert and Publisher of ICYMI

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  Lia Haberman is the author of the popular Substack newsletter ICYMI (In Case You Missed It) that helps 60K industry pros stay up to date on platform news, social trends and creator campaigns; She was ranked a Top Creator Economy Voice by Business Insider and speaks at conferences worldwide; She’s a strategic advisor for brands including Google, Adobe, Sprout Social and more and teaches Influencer Marketing and Social Media Marketing at UCLA Extension. When she’s not working, Lia is scrolling Instagram and TikTok looking for new places to eat. 

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• 
  Marisa Hammonds

  Global Head of Creator Marketing & Community

  TikTok

  TikTok - Global Head of Creator Marketing & Community
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:10 PM

  Creators Are Building the Future of Hollywood: From Digital Fandom to the Big Screen & Beyond

  Marisa Hammonds

  Global Head of Creator Marketing & Community

  TikTok

  TikTok - Global Head of Creator Marketing & Community

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  Marisa Hammonds is the Global Head of Creator Marketing & Community at TikTok, where she leads global go-to-market across creator acquisition and growth, product adoption, monetization, and creator trust and advocacy. She oversees the programs, partnerships, and high-impact engagements that operationalize product strategy at scale, aligning creator success with platform credibility and long-term business performance.
  Marisa leads global initiatives that strengthen creator perception, accelerate product understanding and adoption, and build sustained advocacy across key creator segments. She partners cross-functionally with Product, Communications, Government Relations, and regional leadership to execute scaled campaigns, industry moments, education programs, and community initiatives that drive both creator growth and measurable business outcomes across markets.
  Prior to TikTok, Marisa spent over a decade in the global entertainment industry at Endemol Shine, where she led marketing, digital, and research across international television franchises. She began her career in ad tech and consulting, grounding her leadership in data-driven growth strategy and operational execution.

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• 
  Jenny Kaplan

  SVP Head of Content

  Acast

  Acast - SVP Head of Content
  

  Agenda Sessions

  Tuesday, Sep 15 – 1:55 PM

  The Attention Amplifier: Driving Impact Through Cross-Platform Influence

  Jenny Kaplan

  SVP Head of Content

  Acast

  Acast - SVP Head of Content

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  Jenny Kaplan is the SVP and Head of Content at Acast, where she leads global content strategy. She stepped into this leadership role following Acast’s 2024 acquisition of Wonder Media Network (WMN), the mission-driven audio studio she co-founded and led as CEO. At Acast, Jenny leverages her background as a Bloomberg News journalist to bridge the gap between traditional reporting and modern, inclusive storytelling. By integrating WMN’s production expertise with Acast’s global scale, she helps creators and brands execute ambitious omnichannel campaigns across audio, video, and live events.

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• 
  Zach Kornfield

  CEO and Creator

  The Try Guys

  The Try Guys - CEO and Creator
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:35 AM

  How Creator TV Builds Lasting Brand Value

  Zach Kornfield

  CEO and Creator

  The Try Guys

  The Try Guys - CEO and Creator

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  Zach Kornfeld is the creator and star of The Try Guys, an award-winning comedy series (15 million subscribers, 4 billion views), where he serves as co-CEO and creative lead for the brand and across their shows. He’s a digital veteran with over a decade of experience and the unique ability to bridge digital and traditional storytelling. He recently launched 2ndTry.tv, an indie streaming service, where he runs programming and creative for hit original shows like Killer Dinner, Trolley Problems, and more. Kornfeld is a #1 New York Times Bestselling author, a 2x award-winning podcast host, and frequently meme’d.

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• 
  Arthur Leopold

  CEO & Co-Founder

  Agentio

  Agentio - CEO & Co-Founder
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:40 AM

  50% of Attention, 2% of Budget: How CMOs Trade the Creator Media Arbitrage

  Arthur Leopold

  CEO & Co-Founder

  Agentio

  Agentio - CEO & Co-Founder

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  Arthur Leopold is the CEO & Co-Founder of Agentio, the AI buying platform for creator media. Agentio automates creator advertising end-to-end, giving brands the scale, measurement, and efficiency to buy creator content as paid media – reaching audiences through trusted, authentic voices. Backed by Benchmark and Forerunner, Agentio is valued at $340M. Prior to Agentio, Arthur was the first employee and President at Cameo. He holds a degree from Duke University. Before Duke, he worked on the Obama ’08 campaign, where he became the youngest Elected Delegate in the country.

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• 
  Ali Lester

  VP of Brand Partnerships

  Culture Genesis

  Culture Genesis - VP of Brand Partnerships
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Ali Lester

  VP of Brand Partnerships

  Culture Genesis

  Culture Genesis - VP of Brand Partnerships

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  Ali Lester is VP, Head of Branded Content at Culture Genesis, where she leads branded content campaigns from strategy through production and final delivery. With a background spanning branded content, independent films, television ads, docuseries, podcasts, and Emmy Award-winning fashion programming, she is passionate about bringing brands and creators together to tell authentic stories that resonate with audiences and deliver meaningful business results.

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• 
  Jason Li

  VP, Marketing

  Agentio

  Agentio - VP, Marketing
  

  Agenda Sessions

  Tuesday, Sep 15 – 4:45 PM

  Unlocking an Infinite Creative Engine

  Jason Li

  VP, Marketing

  Agentio

  Agentio - VP, Marketing

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• 
  Alice Ma

  CEO

  Mad Realities

  Mad Realities - CEO
  

  Agenda Sessions

  Tuesday, Sep 15 – 4:00 PM

  Powering the Future of Creator-Led Entertainment

  Alice Ma

  CEO

  Mad Realities

  Mad Realities - CEO

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  Alice Ma is the co-founder and CEO of Mad Realities, a pioneering entertainment company producing social-first, original programming for the digital generation. With a focus on community-driven content, Mad Realities has built a loyal audience across platforms like YouTube, TikTok, and its own streaming site – amassing over 700 million views on social media. Often described as the “MTV of the internet generation,” the company is redefining how audiences engage with interactive entertainment.

  Previously, Alice was a core contributor to ConstitutionDAO, a historic initiative that raised $53 million in just seven days to bid on a copy of the U.S. Constitution—advocating for public ownership and access to historic documents.

  Earlier in her career, Alice’s first company was recognized with a Medal from the U.S. Department of the Treasury for its innovative software product. Alice is fluent in 5 to 8 languages and is deeply committed to continue building the future of interactive media.

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• 
  Steve Marzocca

  Creator Marketing and Partnerships Leader

  Twitch

  Twitch - Creator Marketing and Partnerships Leader
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:30 PM

  Creator Chemistry: How Twitch is Matching Brands with The Perfect Creator

  Steve Marzocca

  Creator Marketing and Partnerships Leader

  Twitch

  Twitch - Creator Marketing and Partnerships Leader

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  Steve Marzocca is a creator marketing and partnerships leader with more than a decade of experience at the intersection of brands, creators, and culture. At Twitch, he helped pioneer the Influencer Relations function, building and scaling how the service partners with creators on behalf of advertisers. He has since led 500+ creator-led programs across globally, generating over $25M in creator earnings. A former Twitch creator himself, Steve brings a unique perspective from both sides of the creator-brand relationship, combining firsthand creator experience with deep expertise in branded content, talent strategy, and internet culture.

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• 
  Mathew Micheli

  CEO

  Viral Nation

  Viral Nation - CEO
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:20 AM

  How to Unlock the Creator Opportunity

  Mathew Micheli

  CEO

  Viral Nation

  Viral Nation - CEO

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• 
  Midori Mizoguchi

  Executive Account Director

  CyberAgent, Inc.

  CyberAgent, Inc. - Executive Account Director
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:20 PM

  From Anime to Global Fandom: How Creators Are Building the Next Cultural Phenomenon

  Midori Mizoguchi

  Executive Account Director

  CyberAgent, Inc.

  CyberAgent, Inc. - Executive Account Director

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  Midori Mizoguchi is an Executive Account Director at CyberAgent, Inc., one of Japan’s leading digital advertising and technology companies. She has led integrated marketing initiatives for major Japanese and global brands across brand strategy, creative development, and digital media. Today, she works at the intersection of CyberAgent’s marketing expertise and its growing entertainment and anime business, creating new opportunities for brands to connect with Japanese IP, creators, and global fandoms.

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• 
  Tahir Moore

  Host & Comedian

  Culture Genesis

  Culture Genesis - Host & Comedian
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Tahir Moore

  Host & Comedian

  Culture Genesis

  Culture Genesis - Host & Comedian

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  Tahir Moore is an accomplished comedian, actor, writer, and hostwho has established a significant presence in both traditional media and digital platforms. Hailing from East St. Louis, Illinois, Moore began his stand-up career in Los Angeles in 2009 and quickly gained recognition for his magnetic stage presence and quick wit. Moore’s television credits include notable appearances on major network shows, such as Insecure, Brooklyn Nine-Nine, Abbott Elementary, The Neighborhood, and Stumptown. Beyond acting, he is a prominent digital creator, known for his popular YouTube shows like “Wording Is Hard” and as a host and producer for numerous podcasts, including “The Squadcast”. He regularly tours the nation as a headlining comedian.

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• 
  Keiko Mori

  Head of Creative Product Marketing and Operations, North America

  TikTok

  TikTok - Head of Creative Product Marketing and Operations, North America
  

  Agenda Sessions

  Tuesday, Sep 15 – 4:20 PM

  Better Creator Marketing Starts with a Better Creator Fit

  Keiko Mori

  Head of Creative Product Marketing and Operations, North America

  TikTok

  TikTok - Head of Creative Product Marketing and Operations, North America

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  Keiko Mori is a Product Marketing leader with over 20 years of experience at the intersection of creativity, technology, and go-to-market strategy. With a background that started in digital design and art direction, she brings a rare combination of creative instinct and marketing leadership to the work she does.

  As Head of Creative Product Marketing and Operations for North America at TikTok, Keiko leads the strategy and execution for TikTok’s Creative Advertising Suite, including the creator ecosystem, third-party platform integrations, and TikTok’s creative platforms such as TikTok One and Symphony. Her work spans the full creative development lifecycle, from opportunity assessment and product spec development through alpha & beta testing and market launch.

  Keiko joined TikTok in 2021, leading TikTok’s product marketing across Latin America before transitioning to the North America market in 2023. Earlier in her career, she held senior roles at Google Brazil, where she led Search Ads product strategy, and at several major e-commerce and retail companies in Brazil.

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• 
  Shaun Newsum

  Founder and CEO

  Culture Genesis

  Culture Genesis - Founder and CEO
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Shaun Newsum

  Founder and CEO

  Culture Genesis

  Culture Genesis - Founder and CEO

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  Shaun Newsum is the Founder and CEO of Culture Genesis. He came to media as an engineer, building the systems that moved television onto the internet—MLB.TV, HBO Go, WWE Network, and later VEVO—which gave him a long, close look at how audiences leave one place and gather in another. They’re gathering around creators now. Culture Genesis exists to make that shift work for everyone involved: 190+ creators, studios, and channels, from iShowSpeed and Kai Cenat to Dale Earnhardt Jr. and America’s Funniest Home Videos, reaching 43 million US households a month, most of whom watch on the living room television. It’s now a Top-20 US digital video property and the #1 creator-led network by reach. Shaun’s conviction is simple: culture isn’t a demographic to target-it’s where attention is born, and creators dare its authors.

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• 
  Trevor Park

  Director, Social & Earned Media

  Kimberly-Clark

  Kimberly-Clark - Director, Social & Earned Media
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:20 AM

  How to Unlock the Creator Opportunity

  Trevor Park

  Director, Social & Earned Media

  Kimberly-Clark

  Kimberly-Clark - Director, Social & Earned Media

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  Trevor Park is Director, Social Media at Kimberly-Clark, where he leads social strategy, influencer & creator programs, and content operations across a portfolio of iconic consumer brands including Huggies, Pull-Ups, Cottonelle, Kleenex, and Kotex. An award-winning brand storyteller, he has built his career at the intersection of marketing and culture, with earlier roles at Yum! Brands and KFC, where he once helped convince 700,000 people to tune into a 4-hour livestream of cats playing on a Colonel Sanders cat climber. Trevor holds a B.A. in English and Film, Television, and Theatre from the University of Notre Dame and is based in Louisville, Kentucky.

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• 
  Billy Parks

  EVP, Head of FOX Creator Studios

  FOX Corporation

  FOX Corporation - EVP, Head of FOX Creator Studios
  

  Agenda Sessions

  Tuesday, Sep 15 – 4:00 PM

  Powering the Future of Creator-Led Entertainment

  Billy Parks

  EVP, Head of FOX Creator Studios

  FOX Corporation

  FOX Corporation - EVP, Head of FOX Creator Studios

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  Billy Parks is Head of FOX Creator Studios, where he leads the vision, strategy, and operations
  of FOX Entertainment’s platform-agnostic division dedicated to creator-led content and next generation storytelling. In this role, he partners with leading creators to turn bold ideas into
  premium IP, original formats, and enduring brands, combining creator vision with FOX’s scale
  and infrastructure to build content that can travel across YouTube, television, streaming, film,
  and beyond.

  A respected creative executive and digital strategist, Parks brings a unique blend of storytelling,
  production, and venture-backed operating experience. He began his career in feature films
  before producing award-winning commercials, music videos, and branded entertainment for
  global artists and major brands. He went on to hold senior leadership roles at The Chernin
  Group, Fullscreen, Astronauts Wanted, and Otter Media, where he helped pioneer data-driven,
  creator-first programming for digital audiences. Most recently, he served as a Venture Partner
  at Slow Ventures Creator Fund, investing in and scaling creator-led businesses. Throughout his
  career, Parks has focused on helping creators expand their brands, diversify revenue streams,
  and build enduring, cross-platform entertainment franchises

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• 
  Nic Paul

  President

  Spotter

  Spotter - President
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:35 AM

  How Creator TV Builds Lasting Brand Value

  Nic Paul

  President

  Spotter

  Spotter - President

  ---

  A seasoned media and technology executive with over 18 years of experience in senior leadership roles, Nic joined Spotter in January 2019 as a senior leader and has been a board member since August 2019. He previously served as Senior Vice President at Penske Media Corporation (PMC), responsible for revenue, operations, publishing, and strategy, helping build the company to a $1 billion valuation before he left in 2013. Prior to joining Spotter, Nic had his own consulting and advisory practice, where he worked with media and technology companies in all different stages of their business and growth. Nic was also previously the CEO and founder of Revee, a real-time data and analytics Saas company that was acquired by Outbrain in 2015. Nic then served as Head of Sales and Innovation at Outbrain, Inc.

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• 
  Mike Reznick

  President and COO

  SoundStack

  SoundStack - President and COO
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:55 PM

  The Legal Side of the Creator Economy: What Brands, Platforms & Creators Need to Know

  Mike Reznick

  President and COO

  SoundStack

  SoundStack - President and COO

  ---

  Mike Reznick has spent his career in radio, digital audio, and podcasting. After starting with Disney/ABC and Viacom/CBS radio stations, as well as a first-generation music streaming service, Reznick landed executive operations roles at iHeartmedia, Triton Digital, and DAX—where he led ad monetization and supply acquisition strategy.

  In 2017, Reznick launched AudioCatapult, an ad revenue and technology consultancy focused on increasing revenue and value for clients in streaming audio and podcasting. Reznick also served as co-chair of the IAB Audio Committee.

  In 2021, SoundStack acquired AudioCatapult, and Reznick stepped into the role of President & COO to lead revenue growth for SoundStack partners.

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• 
  Dan Robbins

  Head of Brand Sponsorships

  Substack

  Substack - Head of Brand Sponsorships
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:25 AM

  A New Brand Model Rewarding What's Real

  Dan Robbins

  Head of Brand Sponsorships

  Substack

  Substack - Head of Brand Sponsorships

  ---

  Dan Robbins is the Head of Brand Sponsorships at Substack. Previously, Dan held executive roles at PayPal, Roku, and Nielsen. He has also served on the boards of The Ad Council, the Modern Marketing Association (MMA), and The Point Foundation, taught a course on advertising economics as an Adjunct Professor at Cornell University, served as Executive in Residence for Progress Partners, and participated as a juror for the Clio awards and the Effie awards. His achievements include being named PRWeek Marketer of the Year, a Business Insider Power Player, and a Fellow at the Economic Club of New York. He is a graduate of Cornell University and is based in New York.

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• 
  JC Rodriguez

  Creator & Financial Coach

  The Frugal Rich

  The Frugal Rich - Creator & Financial Coach
  

  Agenda Sessions

  Tuesday, Sep 15 – 3:45 PM

  Bringing Trust to Your Feed: Inside Washington Post's Expert Creator Model

  JC Rodriguez

  Creator & Financial Coach

  The Frugal Rich

  The Frugal Rich - Creator & Financial Coach

  ---

  JC Rodriguez is a personal finance creator, educator, and the founder of The Frugal Rich — one of the fastest-growing personal finance communities on the internet with over 1.8 million followers across social media.

  Fortune 500 companies and leading consumer brands trust JC to create authentic, financially-driven content that connects with everyday Americans. His ability to turn spontaneous conversations into engaging, educational content has made him one of the most sought-after voices in the personal finance creator space.

  Through his signature street interview series, JC travels the country spotlighting ordinary people who have quietly built extraordinary wealth. His honest and approachable style resonates deeply with ambitious Millennials and Zillennials who are serious about building a life of freedom.

  His work has been featured in Business Insider, NerdWallet, The Washington Post, and SXSW. As a trusted media personality he has collaborated with brands including Audible, Cars.com, Kenvue, State Street, Hilton, and many more.

  JC and his wife Ashlea are based in Nashville, Tennessee.

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• 
  Izzy Rusher

  Director of Media

  Liquid I.V.

  Liquid I.V. - Director of Media
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:35 AM

  How Creator TV Builds Lasting Brand Value

  Izzy Rusher

  Director of Media

  Liquid I.V.

  Liquid I.V. - Director of Media

  ---

  Isabella “Izzy” Rusher is Director of Media at Liquid I.V., where she helps lead the brand’s media strategy and partnerships across culture, entertainment, and emerging platforms. Her work focuses on finding innovative ways for Liquid I.V. to show up authentically in the moments and content audiences care about, from creator-led partnerships and sports to entertainment and fandom. She has helped bring to life a range of integrated campaigns and partnerships that extend beyond traditional advertising, including Liquid I.V.’s work across creator sports, Prime Video, and other cultural moments.

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• 
  Celia Salsi

  Global Director

  YouTube Ads Marketing

  YouTube Ads Marketing - Global Director
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:20 AM

  How to Unlock the Creator Opportunity

  Celia Salsi

  Global Director

  YouTube Ads Marketing

  YouTube Ads Marketing - Global Director

  ---

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• 
  Matt Savare

  Founder and COO, Fansmit; Partner and Chair of Commercial Contracts Practice

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Founder and COO, Fansmit; Partner and Chair of Commercial Contracts Practice
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:55 PM

  The Legal Side of the Creator Economy: What Brands, Platforms & Creators Need to Know

  Matt Savare

  Founder and COO, Fansmit; Partner and Chair of Commercial Contracts Practice

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Founder and COO, Fansmit; Partner and Chair of Commercial Contracts Practice

  ---

  Matt is a lifelong sports fan who saw an opportunity to reinvent how audiences experience live sports. As founder and COO of Fansmit, he has built a patented media platform that enables creators, athletes, influencers, and fans to deliver synchronized alternative broadcasts (“fansmissions”) alongside any live sporting event, transforming passive viewing into personalized, AI-powered fan engagement that listeners can receive on their preferred device. The platform sits at the convergence of the creator economy and live sports, giving rights holders, leagues, and brands a new engagement layer to reach and monetize the next generation of fans.

  Matt founded Fansmit from the vantage point of his practice at Lowenstein Sandler, where he is a partner and chairs the Commercial Contracts practice group. In his practice, he advises global consumer brands, advertising agencies, AI platforms, and media and entertainment companies on AI, digital advertising, content licensing, and publicity rights, and regularly counsels brands, agencies, and talent on endorsement, sponsorship, and influencer partnership arrangements. With more than 25 years at the intersection of media, technology, and digital advertising, Matt brings both legal and commercial perspective to the opportunities and challenges reshaping the creator economy.

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• 
  Trevor Sponseller

  Partner

  BCG

  BCG - Partner
  

  Agenda Sessions

  Tuesday, Sep 15 – 9:20 AM

  How to Unlock the Creator Opportunity

  Trevor Sponseller

  Partner

  BCG

  BCG - Partner

  ---

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• 
  Bryan Sterba

  Partner

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Partner
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:55 PM

  The Legal Side of the Creator Economy: What Brands, Platforms & Creators Need to Know

  Bryan Sterba

  Partner

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Partner

  ---

  Bryan Sterba is a partner at Lowenstein Sandler, where he advises clients at the intersection of business, technology, and law, with a particular focus on AI, IP, advertising, and media transactions. He works with companies to structure and negotiate technology deals in the AI space, addressing both commercial and operational realities. He counsels clients on AI governance, IP protection, and related strategic matters. Bryan co-authored The Era of Agentic AI and Its Impact on Advertising, examining how autonomous AI agents are transforming digital ad strategies, commercial relationships, and legal frameworks, as well as The IAB’s AI Intellectual Property and Transactions Advertising Playbook.

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• 
  Jimmy Tang

  VP of Product and Data

  Twitch

  Twitch - VP of Product and Data
  

  Agenda Sessions

  Tuesday, Sep 15 – 2:30 PM

  Creator Chemistry: How Twitch is Matching Brands with The Perfect Creator

  Jimmy Tang

  VP of Product and Data

  Twitch

  Twitch - VP of Product and Data

  ---

  Jimmy is VP of Product and Data at Twitch. Twitch launched in 2011 and is a one-of-a-kind collision of subcultures, games, communities, and streamers co-creating content around everything they’re into. Jimmy currently oversees Ad Product, Data Science, and Strategy for Twitch. Previously Jimmy was Head of Strategic Planning for Twitch Advertising within Amazon.

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• 
  Will Thomas

  Head of Sales

  Culture Genesis

  Culture Genesis - Head of Sales
  

  Agenda Sessions

  Tuesday, Sep 15 – 10:05 AM

  The New Primetime: How Creators Became Appointment Viewing

  Will Thomas

  Head of Sales

  Culture Genesis

  Culture Genesis - Head of Sales

  ---

  Will Thomas is EVP, Head of Sales at Culture Genesis, where he has helped drive sales and strategic partnerships since 2019. With 15+ years of experience across media and brand partnerships, Will partners with leading brands and agencies across QSR, Automotive, CPG, Financial Services, and Entertainment. He works closely with marketers and media leaders to shape premium investment opportunities across YouTube, CTV, programmatic, creator partnerships, and live programming, helping make creator-led media easier to buy, scale, and integrate into the broader national media mix.

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• 
  Karin Tracy

  Group Lead, Retail and Ecommerce

  Meta

  Meta - Group Lead, Retail and Ecommerce
  

  Agenda Sessions

  Tuesday, Sep 15 – 11:05 AM

  Front Row to the Feed: How Creators Catalyze Commerce

  Karin Tracy

  Group Lead, Retail and Ecommerce

  Meta

  Meta - Group Lead, Retail and Ecommerce

  ---

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• 
  Adam Waheed

  Top Comedy Content Creator

  Top Comedy Content Creator
  

  Agenda Sessions

  Tuesday, Sep 15 – 12:10 PM

  Creators Are Building the Future of Hollywood: From Digital Fandom to the Big Screen & Beyond

  Adam Waheed

  Top Comedy Content Creator

  Top Comedy Content Creator

  ---

  Adam Waheed is one of the most influential comedy creators of his generation. With over 70 million followers and more than 28 billion views across platforms in the past two years, he has become a global force in digital entertainment.

  As the fastest-growing comedy star on YouTube Shorts, Adam gained 16 million subscribers in under two years, blending sharp, relatable humor with mass appeal. In 2024, he took his comedy from screen to stage, opening for Dane Cook on tour, while also speaking at industry events with TikTok, YouTube, and Forbes.

  His success has earned him the Cover Creator spot on Forbes’ Top Creators List in 2025, a return to the Forbes Top Creators List in 2026, and Snapchat’s inaugural Snappy Award for Spotlight MVP, recognizing his impact as one of the platform’s top creators. He has also been featured in Rolling Stone’s Top 20 Creators and Forbes 30 Under 30, and profiled by Fortune, Adweek, and the Los Angeles Times.

  With partnerships spanning Disney, the NFL, Pepsi, and Walmart, as well as ambassadorships with Instagram and Old Spice, Adam has built a brand that is both creatively original and commercially powerful, redefining what it means to be a digital star today.

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