We were excited to be part of the conversation shaping the future of Advertising and Interactive Media.
Forging A Path Towards Sustainability
IAB and IAB Tech Lab Championed Sustainability and Supported Ad Net Zero at Cannes Lions 2023
IAB and IAB Tech Lab proudly highlighted how our members are working hard to build a sustainable world. As founding supporting partners of Ad Net Zero, we supported its vital mission to make our industry carbon-neutral by 2030 and to reduce carbon emissions in advertising operations. Members could visit the Ad Net Zero Zone in the Act Responsible Hall at Cannes and watch this video on the important work of Ad Net Zero.
Special thank you to Johanna Bauman (Chief Marketing Officer, PubMatic), Danielle Gonzales (CEO, iProspect, North America), Kenrika Mazuch (Product Manager, Mediavine), Gaby Sethi (Global Head of Impact, Assembly) and Kieley Taylor (Global Head of Strategic Partnerships, GroupM).
Meet Our Speakers
Where We Spoke
We were excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.
Tuesday, June 20th
Amazon Ads Leadership Breakfast
Carryl Pierre-Drews8:30 AM – 9:30 AM Amazon Port, Plaza Stage
How Regulated Industries are Pioneering the Cookieless Future
Anthony Katsur 9:30 AM – 10:15 AM
Teads Salon: Contextual Council
Sheryl Goldstein 10:00 AM Teads Yacht, Vieux Port de Cannes
A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game
David Cohen 10:00 AM – 11:00 AM Infillion Garden at the Mondrian Cannes
All About Attention: What’s Next for the Industry’s Hottest Metric?
Anthony Katsur 10:30 AM – 11:15 AM The Kerv Café, L’Avenue Café
Does Utiq’s Launch Point to the Future of Identity and Consent?
Anthony Katsur 1:30 PM – 2:15 PM
Generative AI: Transforming Advertising
David Cohen 2:00 PM – 2:45 PM The Microsoft Beach
Addressable CTV — Are We There Yet?
Anthony Katsur 3:00 PM – 3:30 PM OpenX, Port of Cannes
Wednesday, June 21st
What Does the Future of Identity Hold?
David Cohen 10:00 AM – 11:00 AM Experian, Soy Amor Yacht
Attention and AI in Marketing
Sheryl Goldstein 2:00 PM AdLudio Yacht
CTV & Identity
Anthony Katsur 4:30 PM – 7:30 PM Index Exchange Suite, Residence 3 & 4 Boulevard de la Croisette 3rd Floor – Apt 300 06400, Cannes
Industry Executive Conversation & Plans for 2024
Anthony Katsur 7:00 PM – 9:00 PM 5 Seas Hotel
Thursday, June 22nd
Moving to Net Zero Emissions, with the 4A’s & Ad Net Zero
Anthony Katsur 10:00 AM Beet TV
A View From the IAB Tech Lab
Anthony Katsur 12:45 -1:30 PM T-Mobile Advertising Solutions
Accelerating Brands Through Data-Driven Creativity
Sheryl Goldstein 4:30 PM – 5:00 PM MediaLink Beach