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IAB and IAB Tech Lab at Cannes Lions International Festival of Creativity 2023

We were excited to be part of the conversation shaping the future of Advertising and Interactive Media.

 


 

Forging A Path Towards Sustainability


IAB and IAB Tech Lab Championed Sustainability and Supported Ad Net Zero at Cannes Lions 2023

IAB and IAB Tech Lab proudly highlighted how our members are working hard to build a sustainable world. As founding supporting partners of Ad Net Zero, we supported its vital mission to make our industry carbon-neutral by 2030 and to reduce carbon emissions in advertising operations. Members could visit the Ad Net Zero Zone in the Act Responsible Hall at Cannes and watch this video on the important work of Ad Net Zero.

Special thank you to Johanna Bauman (Chief Marketing Officer, PubMatic), Danielle Gonzales (CEO, iProspect, North America), Kenrika Mazuch (Product Manager, Mediavine), Gaby Sethi (Global Head of Impact, Assembly) and Kieley Taylor (Global Head of Strategic Partnerships, GroupM).

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Meet Our Speakers

David Cohen

 

David Cohen

Chief Executive Officer, IAB

 

Sheryl Goldstein

 

Sheryl Goldstein

Executive Vice President, Chief Industry Growth Officer, IAB

 

Anthony Katsur

 

Anthony Katsur

Chief Executive Officer, IAB Tech Lab

Carryl Pierre-Drews

 

Carryl Pierre-Drews

Executive Vice President, Chief Marketing Officer, IAB


Where We Spoke

We were excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.

Tuesday, June 20th

Amazon
Amazon Ads Leadership Breakfast

Carryl Pierre-Drews8:30 AM – 9:30 AM Amazon Port, Plaza Stage

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MediaMath
How Regulated Industries are Pioneering the Cookieless Future

Anthony Katsur 9:30 AM – 10:15 AM  

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Teads
Teads Salon: Contextual Council

Sheryl Goldstein 10:00 AM Teads Yacht, Vieux Port de Cannes

Infillion
Innovid
A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game

David Cohen 10:00 AM – 11:00 AM Infillion Garden at the Mondrian Cannes

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Kerv
All About Attention: What’s Next for the Industry’s Hottest Metric?

Anthony Katsur 10:30 AM – 11:15 AM The Kerv Café, L’Avenue Café

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T-Mobile
Does Utiq’s Launch Point to the Future of Identity and Consent?

Anthony Katsur 1:30 PM – 2:15 PM  

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Microsoft
Generative AI: Transforming Advertising

David Cohen 2:00 PM – 2:45 PM The Microsoft Beach

OpenX
Addressable CTV — Are We There Yet?

Anthony Katsur 3:00 PM – 3:30 PM OpenX, Port of Cannes

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Wednesday, June 21st

Experian
What Does the Future of Identity Hold?

David Cohen 10:00 AM – 11:00 AM Experian, Soy Amor Yacht

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AdLudio
Attention and AI in Marketing

Sheryl Goldstein 2:00 PM AdLudio Yacht

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Index Exchange
CTV & Identity

Anthony Katsur 4:30 PM – 7:30 PM Index Exchange Suite, Residence 3 & 4 Boulevard de la Croisette 3rd Floor – Apt 300 06400, Cannes

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Google
Industry Executive Conversation & Plans for 2024

Anthony Katsur 7:00 PM – 9:00 PM 5 Seas Hotel

Thursday, June 22nd

Beet TV
Moving to Net Zero Emissions, with the 4A’s & Ad Net Zero

Anthony Katsur 10:00 AM Beet TV

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T-Mobile
A View From the IAB Tech Lab

Anthony Katsur 12:45 -1:30 PM T-Mobile Advertising Solutions

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MediaLink
Accelerating Brands Through Data-Driven Creativity

Sheryl Goldstein 4:30 PM – 5:00 PM MediaLink Beach

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Who We Are

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Our members comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.