Our industry experts from the IAB Video Center of Excellence share their thoughts on video in the direct brand economy and their takeaways from the 2019 IAB Annual Leadership Meeting in Phoenix, AZ:
- What happens when you ask a room of 100 media professionals to define OTT (over-the-top video)? No surprise, you get (almost) 100 different answers. At the 2019 IAB Annual Leadership Meeting townhall session titled “How Must Brands and Publishers Adapt to Accommodate the OTT Viewing Experience?” we heard an audience of publishers, tech enablers, as well as media buyers share . . .
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