The Direct Brand Economy Is The New Direct Line For Women

When we were putting together the new IAB 250 Direct Brands to Watch list, we knew that more than a few companies with female founders would make the cut. What we did not anticipate was that a full 25% of the companies on our list would have women founders and CEOs. To give you some perspective, that figure is around 5% for the Fortune 500 Company list. When we announced this finding at our Annual Leadership Meeting, the audience of over 1,500 attendees — both men and women — broke out in applause.

Direct Brands Are The True Equal Opportunity Employers . . .