For the first time in its history, the IAB Annual Leadership Meeting (ALM) put a major spotlight on government regulation in the online advertising ecosystem, and how the actions of Congress and state legislatures will play a major role in how IAB member companies design, execute, and monetize their business models. One of the main lessons learned from 2019 is that our industry’s use of consumer data has become a flashpoint for concern and safety, and regulators are stepping in to provide new protections for Americans. We need to meet them more than halfway, and safeguard consumer data now more than ever.
This year’s ALM . . .
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