Four Winning Approaches to Building Communities in the New Brand Space

In the direct brand economy, companies are increasingly viewing their sales holistically through their communities. They do this by prioritizing their customers’ interests while strengthening their bond with the company and their community. There are many success stories of digitally native brand growth for a variety of products and services, with a common denominator being that they strive to create a seamless loop that extends out into their communities and back to their presence on the web.

Here are some inspiring examples of companies doing great community building with four distinct and effective approaches, each of which is designed to build stronger brand affinity and engagement for both new and repeat customers.
1. Serve Someone Else’s Community
You can do this when a brand . . .